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Kim Treutz Ric Pothast Farah Siedler

NIKE. Ooris Drtenberg Felanie Mogel Fmie Aisher Ren Jubiano. Kim Treutz Ric Pothast Farah Siedler. Mission Statement. Nike Mission Statement: "To Bring Inspiration and innovation to every athlete* in the world. * If you have a body you’re an athlete. History Founding of Nike.

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Kim Treutz Ric Pothast Farah Siedler

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  1. NIKE Ooris Drtenberg Felanie Mogel Fmie Aisher Ren Jubiano Kim Treutz Ric Pothast Farah Siedler
  2. Mission Statement Nike Mission Statement: "To Bring Inspiration and innovation to every athlete* in the world. * If you have a body you’re an athlete.
  3. HistoryFounding of Nike 1964- “Blue Ribbon Sports” founded by Philip Knight and his track coach of University of Oregon, Bill Bowerman Knight contacts Onitsuka Tiger company in Japan and persuades them to give Knight a distributorship for Tiger shoes in the U.S. Put on the spot, Knight makes up “Blue Ribbon Sports” for the company
  4. Nike historical growth 1966- Opened first retail store in Santa Monica, California 1971- The swoosh was designed 1972- First shoe sold with swoosh design, shoe named Nike
  5. Nike historical growth Employees- 1965 first full time employee was hired, increasing to 33,000 employees around the world today Sales- In it’s first year, Blue Ribbon Sports’ revenue was $3,240, In 2009 it’s fiscal year ending reported a record revenue of $19.2 billion
  6. Nike historical growth Locations- From opening in California, Nike has more than 700 shops around the world and offices located in 45 countries Nike World HeadquartersOne Bowerman DriveBeaverton, OR
  7. Nike positive events 1974- Bowerman’s waffle outsole is introduced in the Waffle Trainer shoe 1976- Nike shoes were seen in abundance for the first time, mainly at track meets 1978- BRS officially renames itself Nike
  8. Nike negative events A software glitch that cost Nike more than $100 million in lost sales The loss in sales depressed its stock price by 20 percent The lowered stock price triggered many lawsuits
  9. Nike Executive Board members Global Senior Team: Philip H. Knight, Chairman of the Board of DirectorsMark Parker, President & Chief Executive Officer, NIKE, Inc.Charlie Denson, President, NIKE Brand
  10. Nike Products

    Nike Products

  11. Description Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
  12. Major Products Shoes: Soccer, Basketball, Football, Baseball, Golf, Running, Tennis/Leisure.
  13. Apparel Nike’s apparel ranges from t-shirts and shorts to jackets, jerseys, hats, and much more.
  14. Equipment Nike sells high quality equipment for nearly every sport. This includes…

  15. Financial Analysis

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  16. For the year of 2009 Balance Sheet Assets of 13,249,600 Liabilities of 4,556,200 Stockholder’s Equity of 8,693,100
  17. For the year of 2009 Income Statement Total Revenue of 19,176,100 Gross Profit of 8,604,400 Net income of 1,486,700
  18. Competition with Adidas Income Statement Gross Profit Income from Operations Net Income 5256 1070 644 4882 949 555
  19. Competition with Adidas Balance Sheet Assets = Liabilities + SE 9533 6133 3380 8325 5291 3023
  20. Employee Programs Campus Fitness Centers Safety-health
  21. Health Care and Family Care Reimbursement Accounts Safety-health Scholarships for children of employees love/belonging-family
  22. Families First- On-site child care and preschool center love/belonging-family
  23. S.W.O.T doris
  24. S STRENGTHS Design, Develop, and Market. Footwear Apparel Equipment Accessory products Innovative and Creative All Ages “Swoosh”
  25. W Weaknesses Heavily dependent on income from footwear Labor and working conditions in factories
  26. O OPPORTUNITY Development of new products Sunglasses Jewelry Marketing to big events World Cup Olympics
  27. T THREAT Competition K Swiss Timberland Skechers Consumer Cost High Markups $24.71 shoe is sold retail by Nike for $100.

  28. Nike Stock: Just Buy It.

  29. Why Nike?? Nike will never go out of Business Leader in Sport Technology Brand Recognition/ Dependable Products Marketing superiority
  30. Nike does well within the U.S. Market and around the world.
  31. Nike manufactures a multitude of products with its most successful sector being footwear.
  32. Nike has shown steady growth over time which should give investors confidence.
  33. Market Share Nike holds about 1/3 of the market in footwear sales
  34. Nike is also the largest individual producer of athletic apparel.
  35. Market Share I want you to invest in Nike!!!! In a fiercely competitive market such as footwear and apparel, market share is so important. 1% of market share can represent billions of dollars Nike’s stronghold in both footwear and apparel shows their dominance in business practices
  36. Why Nike?? Nike is trading at around $75.55 Although this is close to the 52 week high ($78.55), Nike is expecting increased sales in the second quarter of 2010. The P/E ratio is good at 21.54 The dividend yield is 1.4%
  37. Nike has reported over $18.4 Billion in sales the last year Income was reported at $1.5 Billion Outlook looks good for the upcoming year and analyst label Nike stock a 5 star stock for 2010.
  38. Invest in your favorite athletes and teams!!!!

  39. Marketing

  40. Teens Babies Children Target Consumers?. . . Men Women Retired
  41. . . . Athletes . . .
  42. Online Store
  43. Nike Stores around the world China Japan . . . . . . . . . United States Brazil. . .Chile. . .Argentina. . .South Africa. . . France. . .Spain. . .Portugal. . .Belgium. . .Ireland. . Australia. . .Turkey. . .Russia. . .Norway. . . Finland. . .Germany. . .Poland. . .Bangladesh. . . Thailand. . .South Korea. . .North Korea. . .etc. . .
  44. Wholesale Stores Walmart Target Kohls Dick’s Sporting Goods Sports Authority MC Sports Famous Footwear Etc.
  45. Celebrity Endorsements Maria Sharapova-Tennis Player
  46. Apparel for Olympics (& other sporting events) Michael Phelps-Olympic Swimmer
  47. Nike Dominates College Sports
  48. http://www.youtube.com/watch?v=rHHMaiNyztk Nike Commercial Examples http://www.youtube.com/watch?v=RVWFtrXr2Is&feature=related
  49. We Love Mr. Madden!!!
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