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GSM. G LOBAL S YSTEM FOR M OBILE COMMUNICATIONS. GENERAL OVERVIEW. The subscriber number in GSM. GENERAL OVERVIEW. GSM penetration in Türkiye. MARKET STRUCTURE. 1994- 2000 : DUOPOLY TURKCELL- TELSIM Leader: TURKCELL 2000- 2004: OLIGOPOL
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GSM GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS
GENERAL OVERVIEW The subscriber number in GSM
GENERAL OVERVIEW GSM penetration in Türkiye
MARKET STRUCTURE • 1994- 2000: DUOPOLY TURKCELL- TELSIM Leader: TURKCELL • 2000- 2004: OLIGOPOL TURKCELL- TELSIM- ARIA- AYCELL • 2004- 2005: OLIGOPOL TURKCELL- TELSIM- AVEA
THE MARKET ANALYSIS FIRMS • TURKCELL • TELSIM • AVEA
SHARE TO NUMBER OF SUBSCRIBERS The number of subscribers according to the years
SHARE TO NUMBER OF SUBSCRIBERS The evolution of the numbers of subscribers of Turkcell and Telsim between years 1997-2000
SHARE TO NUMBER OF SUBSCRIBERS The evolution of numbers of subscribers (2001-2005)
SHARE TO NUMBER OF SUBSCRIBERS Subscribers share of businesses (July 2005)
SHARE TO SUBSCRIPTION TYPE The evolution of post-paid subscribers
SHARE TO SUBSCRIPTION TYPE The evolution of pre-paid customers
SHARE TO NET SALES The evolution of net sales to the years
SHARE TO NET SALES The market share to the net sales
AVERAGE REVENUE PER USER (ARPU) The ARPU level of the businesses (end of 2004) (ARPU= Net sales/ number of subscribers)