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2008 Motorsport meeting

2008 Motorsport meeting. WELCOME!. YEU motorsport & marketing overview. EUROPEAN MOTORSPORT PORTFOLIO. Other. WTCC. Formula. IRC. Le Mans. VLN. In the IRC. We sustained our partnership We followed the serie developments from the sideline We did not activate our partnership

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2008 Motorsport meeting

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  1. 2008 Motorsport meeting WELCOME!

  2. YEU motorsport & marketing overview

  3. EUROPEAN MOTORSPORT PORTFOLIO Other WTCC Formula IRC Le Mans VLN

  4. In the IRC • We sustained our partnership • We followed the serie developments from the sideline • We did not activate our partnership • We did not actively get involved in the IRC • There were no teams driving on Yokohama (BF Goodrich dominates the series)

  5. EUROPEAN MOTORSPORT PORTFOLIO Other WTCC Formula IRC Le Mans VLN

  6. In the Formula Masters • We have sustained our partnership • We have learned a lot about our product (230/560R13 & 280/580R13) • We have learned about the championship environment • We have learned about new opportunities

  7. Single seater environment Formula 3 700k 25* Formula World Series 700k 20 A1GP 0 20 Formula Masters 300k 25* GP2 1.5mio 24* Formula BMW 400k 20 Formula2000 Renault 300k 30 GP2 Asia 500k 20 Formula 2 200k 20* GP3 600k 30* (* TV)

  8. 2010-2011 & 2012 • FOM Group • Bruno Michel • 26 cars • 13 teams • 3 year contract • 10 Events, F1 in Europe

  9. Formula Master Calendar 16-17 May WTCC Pau 30-31 May WTCC Valencia 20-21 June WTCC Brno 18-19 July WTCC Brands Hatch 8-9 Aug. Istanbul 29-30 Aug. WTCC Oschersleben 12-13 Sept. Spa 3-4 October WTCC Monza 4 official tests.

  10. EUROPEAN MOTORSPORT PORTFOLIO Other WTCC Formula IRC Le Mans VLN

  11. In the WTCC • We have sustained our partnership • Grown closer to the FIA / KSO • Activated our sponsorship more • Dominated in event branding • Looked for alternative marketing opportunities • Paved the road for new tender

  12. Co-operation with various partners: • On air • Online • Onsite WTCC Project activation TV Spots, WTCC shows Internet banners, promotions and news letters VIP programs, Hospitality program, Promotions WWW.YOKOHAMA-ONLINE.COM

  13. On air

  14. NEW opening bumper

  15. Onsite

  16. Yokohama – Ad Equivalent Value by Source Pau Total Yokohama Ad Equivalent Value: 888.617,92 € IFM 2008 figures: visibility clear + partial = entire height and total width + at least 75% of a brand logo whereby the sponsor can still be recognised.

  17. FIA WTCC • Modified our branding, step by step.. • On screen graphics • Banners at race track • Door stickers • Winner Cap .. Bumper sticker

  18. On screen graphic

  19. Driver suit & Onsite Banner

  20. Circuit implementation 2 Chevrolet 3 Race 07 + 2 WTCC 4 FunPokkerRoom 3 Chevrolet 4 Yoko + WTCC clip Autosport 4 Stihl + WTCC clip 2 Puebla + 2 WTCC 2 Monroe 2 Liqui Moly 4 Pau 1 WTCC 3 Courtyard + 2 WTCC 2 Seat WTCC 2 Stihl Giant FIA… 1 WTCC WTCC 1 WTCC 3 Monroe 2 ONO 2 WTCC + Giant FIA 4 Monroe WTCC 2 Monroe Monroe 2 Monroe 3 Seat Monroe

  21. Podium caps and backdrop

  22. ONLY 1 ADVAN logo..

  23. Give aways.. For all European races 3000 pieces per race 0,21 ct per piece Brand in the hand

  24. By the Yokohama girls…

  25. The Yokohama Hospitality

  26. Your request in 2007… • Create a appealing branded area for VIP guests • Improve food & drinks • Showcase our prime products • Make sure that guests get a positive impression of our brand • Improve the experience level • Improve on memorabilia • Create price sensitive solutions

  27. In 2007 Average guest level per event: …30…

  28. In 2008 Brazil 40 Mexico 0 Valencia 70 Pau 20 (no own tent) Brno 180 Estoril 80 Brands Hatch 200 Oschersleben 350 Imola 120 Monza 250 TOTAL 1310 guests Average of 145 guests 480%

  29. 2009 • Continue the current path • Budgets have not been decided yet • Small contribution for activation required • More communication to follow shortly

  30. Online

  31. Animated internet banner

  32. Internet Banner Germany 936.722 Spain 387.021 Italy 398.517 UK 1.165.432 France 600.217 Russia 118.045 Total views: 3.300.000 Expect: 4 mio Click rate: 0,14 %

  33. E-newsletter

  34. Calendar 2009 To be confirmed.. Curitiba 8 March Puebla 22 March Morocco 3 May Valencia 17 May Pau 31 May Brno 21 June Porto 5 July Brands Hatch 19 July Oschersleben 30 Aug Monza 4 October Okayama / Suzuka 25 October Macau 22 November Moscow 2010?

  35. The 2009 Catalogue Final data to YEU mid October Ready for printing If there are special deadlines, let us know

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