100 likes | 246 Views
Virtual Health Assistants in Specialty Pharmacy. Thomas Morrow MD Author of Tomorrow’s Medicine Managed Care. The Maasai Warrior in Kenya has better access to data and communication than President Reagan!. Disclaimer. Dr. Morrow:
E N D
Virtual Health Assistants in Specialty Pharmacy Thomas Morrow MDAuthor ofTomorrow’s MedicineManaged Care
The Maasai Warrior in Kenya has better access to data and communication than President Reagan!
Disclaimer Dr. Morrow: • is a full time employee of of a large biotech company but no company products will be discussed during this presentation. The opinions expressed during this discussion are his alone and do not reflect the opinions of his full time employer. • has created this talk from his research concerning VHA for an article published earlier this year in Managed Care and again in Forbes
Natural Language Processing + Conversational Interface:Keys to Artificial Intelligence Artificial Intelligence The ability of a computer or other machine to perform actions thought to require intelligence. Natural Language Human written or spoken language as opposed to a computer language. Top Companies: • Next IT: focusing on the patient activation • Nuance/VirtuOz: focusing on medical records • Creative Virtual: no obvious medical focus • IBM Watson: No commercially available products, Oncology/Cardiac physician decision support
Medical Decisions Occur in a Minute by Minute Basis • Patients spend a few hours per year with their physician for a “specialty pharmacy” disorder. • They spend 5000 hours per year making literally thousands of decisions that affect their health • They need day to day decision support • Natural language- driven virtual assistants can fill this need
Without a Relationship, There is no Influence We know that advice and guidance is much more influential coming from someone with whom you have a trusting relationship
The Virtual Health Assistant:Technology that extends the patient/provider relationship • A New Definition of High Touch • Fulfillment Needs • Patient Education • Disease Treatment Management Programs • A New Level of Data Collection: Virtual Head-to-Head Trials
Reachand Influence Patients the other 5000 hrs. Virtual health assistants go far beyond reminders, and have been proven to make an emotional, social, and visual connection with patients