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Option pricing. AIPM conference 2003. Why do we run projects?. To improve our competitiveness. What is competitive advantage?. The reasons why a customer uses you and not someone else. What makes up competitive advantage – an example. Yes – increases overall advantage.
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Option pricing AIPM conference 2003
Why do we run projects? To improve our competitiveness
What is competitive advantage? The reasons why a customer uses you and not someone else
A sporting analogy – 100 metre sprint Red is fastest out of the blocks Yet blue wins every time
Competitive advantage Red can invest in being even faster out of the blocks Or Invest in improving latter half of race Or Both
Strategic project “x” Vision achieved after project z After project y Significantly positive NPV project Finish to Start dependency After project x Negative NPV project Did not know of y or z when x was born Now
Project Life Cycle PLAN ACCOMPLISH SOFT HARD PHASE 1 CONCEPT PHASE 2 DEVELOPMENT PHASE 3 IMPLEMENTATION PHASE 4 TERMINATION LEVEL OF EFFORT TIME
Variability of Objectives Concept +- 70% +- 50% Feasibility +- 20% Development Managed through change control Implementation 0 + follow on options Benefits realisation
Stage Gate Finance PLAN ACCOMPLISH SOFT HARD PHASE 1 CONCEPT PHASE 2 DEVELOPMENT PHASE 3 IMPLEMENTATION PHASE 4 TERMINATION Increasing probability of success Change Control Benefits Realisation Scope of Work Business Case Positional Paper TIME
Issues with picking the right portfolio • Forecast error • Short term EPS reductions • Lack of vision • Lack of strategic planning
A resolution to issue 1 • Option pricing on real assets • Allows for more agility • Run more projects in concept phase • Allows for investing in negative NPV projects
Management options Hold? Postpone current project / maintain business as usual Sell? Abandon project / business Buy? Invest in project / business
Financial options Hold? In the money call option/out of the money call option Sell? Put option Buy? Call option (American with dividends)
Sample scenario – a strategic programme • 0 forecast error • Present value of cash inflows = $120m • Present value of cash outflows = $150m • Should programme be approved?
Some changes in assumptions • 70% variability on forecast • Run a pilot for $10m to test the waters • Pilot will run for 12 months • All other data is the same • Should we run the project?
Benefits of options pricing • Links value to competitive advantage • Allows for informed decision making • Removes a large portion of the gut feel • Tests the validity of strategy
Impact on project managers • Must include benefits management in scope of projects • Model must be updated monthly • Communicate results to sponsor • Focus more time on movement in project objectives