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Marketing technologies in HR

October, 7 th 20 11. Marketing technologies in HR. The cases for graduate recruitment and employer branding. Labor market changed dramatically: Average life expectancy increased Average years with one employer decreased Population increase, demographics evolved

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Marketing technologies in HR

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  1. October, 7th2011 Marketing technologies in HR The cases for graduate recruitment and employer branding

  2. Labor market changed dramatically: • Average life expectancy increased • Average years with one employer decreased • Population increase, demographics evolved • Employment types and structure developed • New professions appeared, fragmentation and specialization are ever picking • Compensation & benefits practices transformed … and much more!

  3. HOW DO WE ATTRACT, RETAIN AND ENGAGE TALENT IN SUCH A TURBULENT MARKET? WE TRY HARDER. WE RUN FASTER. BUT WE ALSO MOVE SMARTER.

  4. Market technologies in HR WE ARE ALREADY IN MARKETING BUSINESS OUR MARKET IS LABOR MARKET WE JUST DON’T QUITE REALIZE IT YET We use market intelligence We preach brand management approach We practice media-planning We value design and content We excel in event-management We build loyalty programs We engage in PR activities We do direct mails …and much more!

  5. Research of top university graduates 3773 2224 participants in 2011 participants in 2010 11 10 target universities in 2011 (+Law Academy) target universities in 2010 APRIL-MAY the survey was conducted in 2010 and 2011

  6. Most attractive employers-2011 From a list below choose or add most attractive employers for you personally

  7. Top-10 most attractive companies gets harder to get in 2011

  8. Most active employers-2011Which employers are most active in attracting graduates from your university/department?

  9. Top-10 most active companies gets even harder to get in

  10. How do you get in Top-10? You work with key segments, that make up your target audience. Here is a breakdown for most active ones • Most active employers • Level of support – share of respondents from a particular University, considering an employer an employer of choice • The greener the background – the higher the level of support for the employer, horizontaly

  11. Events: More fun for Gen Y Business games Business Cases Simulations Online games Office activities Urban games

  12. Urban quests

  13. Online games for HR www.fut.ru/nestle

  14. In-house activities • «Being an auditor simultor» • http://www.youtube.com/watch?v=joj4oLqzIp4

  15. In-house activities • «Being an auditor simultor» • http://www.youtube.com/watch?v=joj4oLqzIp4

  16. Marketing technologies in HR are already here and its’ importance will be growing WE ARE ALREADY IN MARKETING BUSINESS OUR MARKET IS LABOR MARKET HOW DO YOU GO ABOUT CONQUERING THIS MARKET?

  17. Questions? Dennis KaminskyPartner, Ph.D. dkaminsky@futuretoday.ru +7 (495) 739-0556 +7 (926) 294-0777

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