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WELCOME!

WELCOME!. Bill Sobel Founder/Executive Director SobelMedia/NY:MIEG and media advisor to the E.Factor. 25 June 2008 High Tech Campus Eindhoven. Turning Old Media into New Media. A brief overview of media companies in the United States and their initiatives. Disney/ABC.

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WELCOME!

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  1. WELCOME! Bill Sobel Founder/Executive Director SobelMedia/NY:MIEG and media advisor to the E.Factor 25 June 2008 High Tech Campus Eindhoven

  2. Turning Old Media into New Media A brief overview of media companies in the United States and their initiatives

  3. Disney/ABC • We live in a world of “Multi Mediums” • Multi cross-platform marketing programs • Sports: ESPN • Primetime Programming (ABC and sister cable nets) • Specials • DIMG (Disney Interactive Media Group) combining of WDIG (Walt Disney Internet Group) and DIS (Disney Interactive Studios) • Newly formed Steamboat Investment Group

  4. Time Warner: Warner Brothers Television Group (WBTVG) • New Digital Initiatives • TheWB.com: a premium ad-supported,VOD, interactive and personalized service. • Essence.com: branded entertainment for African American women • KidsWB.com: youth oriented immersive experiences...first time all WB characters will all be in the same place • MomLogic.com: destination for moms of all ages

  5. NBC Universal: George Kliavkoff: Chief Digital Officer • NBCU forcing YouTube to pull down Videos • Launch of Hulu (NBCU & Fox/NewsCorp) • Apple: controlling MSRP of content • Peacock Equity Fund: NBCU/GECF $250 Million • NBC Olympics: Multi Platform • NBC Local News (starting in NYC Q4 2008) • Always looking at new ways to distribute content on devices such as smartphones • Cable Properties (incl MSNBC, CNBC, USA, SciFi, Bravo, etc.

  6. CBS • Quincy Smith/CEO CBS Interactive • Purchase CNET • Invest in Wallstrip (Financial Parody) • LastFM (internet radio destination) and intensive marketing of CBS Radio properties and internet radio stations • Joost (internet video destination) • SpotRunner (advertising startup) • CBS Audience Network (partnership of large and small video content providers)

  7. Fox/NewsCorporation • Hulu (with NBCU) • Acqusition of Dow Jones (WSJ) • Acqusition of BeliefNet • Fox Sports • MySpace • Primetime Tie-Ins (American Idol)

  8. My Contact Information Bill Sobel Principal SobelMedia bill@sobel.com www.sobelmedia.com SKYPE: bsobel

  9. Thank You (in Dutch)

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