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University Of Wisconsin-Milwaukee Peck School of the Arts

Dinah Gygi Senior Academic Advisor dinahg@uwm.edu Louis Molina Senior Academic Advisor lmolina@uwm.edu A Career Planning Model for Fine Arts Students University Of Wisconsin-Milwaukee Peck School of the Arts University Overview Need for Event Event Preparation Career Day Format

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University Of Wisconsin-Milwaukee Peck School of the Arts

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  1. Dinah Gygi Senior Academic Advisor dinahg@uwm.edu Louis Molina Senior Academic Advisor lmolina@uwm.edu A Career Planning Model for Fine Arts Students University Of Wisconsin-Milwaukee Peck School of the Arts

  2. University Overview • Need for Event • Event Preparation • Career Day Format • Marketing the Event • Post Event • Current Status of Career Day Event • Q&A Discussion Presentation Overview

  3. University Overview • University of Wisconsin-System • 26 campuses • 173,000 students • University of Wisconsin-Milwaukee (UWM) • 93 acre campus located in an urban setting • more than 29,000 students • 159 degree programs • 11 schools / colleges

  4. UWM Peck School of the Arts (PSOA) • 2,000 Undergraduates • BA, BFA, K-12, MA, MFA, MS • Visual Arts, Music, Theatre, Dance, Film and Inter Arts • Only comprehensive arts school in Wisconsin system

  5. Need for Event • Student concerns • Limited campus-wide career resources/events for fine arts students • Nontraditional career needs for fine arts students

  6. Event Preparation • Needs Assessment • Securing date and location • one year in advance • Contacting participants/artists • 3 to 6 months in advance • Budget • Forming a committee/stakeholders

  7. Career Day Format • Spring semester • Weekday • 10am-3pm • Career fair • Freelance artists, arts organizations etc… • Drop in sessions • Hands on workshops • Information Sessions • Presentation style

  8. Marketing of the Event • The 4 P’s • Product (arts professionals) • Price (free!) • Place (easy access between classes) • Promotion (start early remind often) • Market Research • Demand is high • Timing is everything

  9. Marketing of the Event • Advertising tools • Email • Flyers • Class announcements • Student representative groups • Department meetings • University web announcements

  10. Post Event • Assessment • Survey collection • Data analysis • Wrap up and revision

  11. What Worked • Information sessions • discipline specific topics • faculty buy in / classroom walk over • Pre registration for drop-in sessions • Outside professional presenters and vendors (non UWM)

  12. What Did Not Work • Career Fair • sporadic and sparse attendance • unfamiliar format caused some confusion • Open drop in sessions (no registration) • Broad scale presentations • cross discipline • Referrals

  13. Career Day Inspirations • Classroom presentations • Career related orientation course • required of freshman in first semester • guest speaker format • start of 4 years of career planning • first year experience / retention • Career Library

  14. Career Day Inspirations • On line career services • national networking sites • Senior Seminar and Practicum (Art 604) • currently in 2nd year • curriculum designed by faculty • required of all Art BFA students • template for other departments

  15. University Of Wisconsin-Milwaukee Peck School of the Arts Dinah Gygi Senior Academic Advisor dinahg@uwm.edu Louis Molina Senior Academic Advisor lmolina@uwm.edu Questions and Discussion

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