Download
1 / 28
280 likes | 290 Views
Learn how to craft impactful letterheads, envelopes, and business cards by prioritizing elements, typography, and graphic design. Discover expert tips for unconventional placement, text treatments, and consistent branding.
E N D
Miriam Ahmed Approaches in Designing Stationery Systems
Letterhead: First Things First • When designing a letterhead, start by placing the most important elements on the art board first, and design those. • First, most important: the logo • On stationary, logos do not need to be more than 1 inch big, (unless you’re deliberately designing unconventionally). Scale your logo down to suit. • Then decide on a placement. One that is unconventional so that your design will stand out from the crowd and be memorable. • Keep practical letter requirements in mind and leave a large, clear area for typing an actual letter. • Unless bleeding, keep your logo at least half inch margin away from the edge of your paper and within 3 inches from top or bottom, or 1.5 inches from either side.
Letterhead: Contact Info • Then insert the second most important information: contact info including address, phone, fax, email, website, social media icons, etc. • You can also add the name of the contact person and his/her title. • Place this information in harmony with the logo. In an unconventional place.
Letterhead: Typography • Then DESIGN the text. • Select a legible typeface that complements the logo design. Quite frequently, the typeface used in the logo, as long as it is legible at small sizes, will work well. • Your contact info should not be smaller than 8 points, and should not be more than 12 points unless your unconventional design demands it. • Add type treatments like tracking, leading, weight, italics, uppercase letters, corporate colors, rotation, type-on-path. • Use type treatments to emphasize and differentiate information
Letterhead: Graphic Elements • Then add secondary design elements • Place in unconventional locations • Try large-scale cropped designs that bleed • You may need to slightly reposition previously designed elements (logo and contact info) • Avoid the cliché watermark, instead use saturated colors and opaque elements • Do not take away from the space for typing the contents of the letter • Remember to design the reverse side of the letterhead page
Envelope: Consistent Design • Envelope design should contain the logo, contact info, and design elements in locations and sizes that match the letterhead • Remember to design the reverse side of the envelope, and the flap • Flaps can be die-cut into shapes that complement your design theme • Insides of envelopes can also be designed – eg. With solid colors, or patterns • Use US Post Office restrictions • Name and address in top left • To: address in middle • Clear space on top right for postage stamp • Clear space on bottom right for barcode printing
Business Card: Consistent Design • Business card design should contain the logo, contact info, and design elements in locations and sizes that are consistent with the letterhead and envelope • BUT: business cards should stand out more therefore they should be designed more boldly or innovatively • Business cards have 2 sides. Place the logo on 1 side, and contact info on the other. Don’t put the logo on both sides. • Business cards can be die-cut into shapes that complement your design theme
Assignment 6 – Visual Identity • PART 1: Refine Logo • Keeping the 4 rules of logo design in mind, refine your designs for both Live on U and Drizzle • PART 2: Stationery Design • Following the guidelines in this presentation, design a letterhead, envelope and business card for both firms • DUE: Wed Sept 30, 2016
