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The Qualitative Research Consultants Association (QRCA) provides industry-leading resources to enhance customer knowledge for sustainable competitive advantage. Our goal is to promote excellence in qualitative research by sharing experience and expertise. Join us to access essential resources and be part of a community dedicated to knowledge, respect, sharing, creativity, and ethics.
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Qualitative Research Consultants Association Foundations of the Brand
Brand VisionQualitative research provides inspiration and guidance to enhance customer knowledge for sustainable competitive advantage. The Qualitative Research Consultants Association (QRCA) provides industry-leading resources that are essential to its members and the professionals who use research. Our Goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge Our Core Values Passion for knowledge Respect Sharing Creativity Ethics Pillars of the Brand Passion • Talent • Inspiration