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Credentials prepared by Martina Lewis, owner of PR agency MMH Polo Prague, January 2014

Credentials prepared by Martina Lewis, owner of PR agency MMH Polo Prague, January 2014. CV in Highlights.

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Credentials prepared by Martina Lewis, owner of PR agency MMH Polo Prague, January 2014

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  1. Credentials prepared by Martina Lewis, owner of PR agency MMH Polo Prague, January 2014

  2. CV in Highlights • Martina Lewis has been working as a Marketing & PR consultant for luxury brands, e.g. Louis Vuitton, Moet&Hennessy, Hublot, Carollinum Group (Dunhill, Montblanc, Simple Concept Store, Carollinum), Swarovski, L’Institute Guerlain • She is a founding partner of the first Czech polo club, La Republica Polo, and organizer of international polo tournament BMW Polo Czech Open sponsored by BMW, Hublot, Veuve Clicquot, B&O, Nespresso, J&T Banka, ABS Jet, and more. • Before starting her own PR agency, MMH Polo, in Prague, she spent 3 years in London in the global role of PR&Communication consultant for Shell and Unilever at Edelman • Over 12 years of experience in communication (PR, advertising, direct marketing, events) working for global agencies like McCann-Erickson, Publicis, Young&Rubicam

  3. CV in Highlights • Personnal interests: horse polo, modern arts, ballet • Education: Masters degree in International trade and diplomacy, University of Economy in Prague • Languages: English, Czech, Russian, French, German • Contact details: Martina Lewis, tel. 00420 724 009239 e-mail: martina.lewis94@gmail.com

  4. Current clients list • Louis Vuitton • Veuve Clicquot, Dom Pérignon, Moet&Chandon, Ruinart, Krug Hennessy from LVMH portfolio • L’Institute Guerlain • Swarovski • Calzedonia Group (Calzedonia, Intimissimi and Tezenis) • Cruciani C • L'Institute Guerlain

  5. What can we offer • Knowledge of the Czech consumer market and lifestyle brands • Long-term PR experience in fashion segment • International integrated marketing& communications expertise • Contacts and experience with top quality suppliers (designers, photographers, stylists, producers, models, etc.) • Relationship with key chief-editors and media houses • Recommendation of suitable partnerships in areas of Fashion, Art & Design, sports • Complete range of services including press office, events, celebrities,and partnerships

  6. Few examples & Case studies

  7. Louis Vuitton • Responsible for PR and CRM since January 2007 • PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc. • CRM is taking care of client’s database and mailings • Organizing all LV events for press and clients as well as partnership in Art and media world

  8. Swarovski • Responsible for PR since September 2011 • PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc. • Organizing all Swarovski events for press as well as partnership in Art and media world (Cooperation Swarovski and Jakub Polanka, Liběna Rochová on DesignBlok)

  9. BMW Polo Czech Open Prague Polo Open 2010 followed by BMW Czech Polo Open 2011 and 2012 started the tradition of the only international polo tournament in the Czech Republic. On average 500 affluent clients enjoy VIP finals & picnic on the final day. Media coverage in lifestyle and luxury press and 40min reportage broadcasted on Czech TV, Sport channel. Media partnership with Mlada Fronta publishing. See more details, press releases and photos on www.larepublicapolo.com BMW Czech Polo Open 2013 is planned for 30.5.-1.6. in Chuchle racing track with partners BMW, Hublot, Veuve Clicquot, Nespresso and Eden Island Seychelles.

  10. BMW Polo Czech Open

  11. Examples of projects for Moet Hennessy

  12. Moet & Chandon Golden bottle for charity at International movie festival Karlovy Vary

  13. KARLOVY VARY MOËT

  14. Dom Pérignon • Introduction of the brand to the Czech journalists • Organising press conference for DP Vintage 1998 and cooperation with Karl Lagerfeld • Creative consultancy on DP event at Karlovy Vary Film Festival • Responsibility for media coverage, agreement with charity organisation and models representing them, identifiing the auction winners, co-creation of the guest list • Organising exclusive interviews with DP chef – Bernard Dance during his visit

  15. Moet&Chandon • Project „Moet loves fashion“ • Cooperation with luxury boutiques in Parizska street reinforcing connection of the brand with the world of fashion • Decoration with their windows with Moet&Chandon by famous artists and designers before Christmas • Ensuring medialisation of the event • Ongoing media relations and exclusive coverage

  16. Calzedonia (Calzedonia, Intimissimi, Tezenis) • Responsible for PR in Czech Republic and Slovakia since June 2013 • PR including interviews, product placement, exclusive photoshoots, celebrities product placement, corporate PR etc. • Organizing all Calzedonia press-related events, including press days held at the official Calzedonia showroom

  17. Cruciani C • Responsible for PR since November 2013 • PR activities including interviews, product placement, exclusive photoshoots, celebrity product placement, corporate PR, press trips, etc. • Responsible for launching the brand on the Czech market

  18. L'Institute Guerlain • Responsible for PR since its opening in Prague in 2007 • PR activities including interviews, client events, press events, product placement, corporate PR, etc.

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