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Presented by: Kristen Scholly

Presented by: Kristen Scholly. Manoa Alcohol Project (MAP) 2600 Campus Road, QLCSS 313D Honolulu, HI 96822 (808) 956-3453 uhmap@hawaii.edu. MAP Mission Statement.

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Presented by: Kristen Scholly

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  1. Presented by: Kristen Scholly Manoa Alcohol Project (MAP) 2600 Campus Road, QLCSS 313D Honolulu, HI 96822 (808) 956-3453 uhmap@hawaii.edu

  2. MAP Mission Statement Our mission is to provide responsible drinking strategies and accurate alcohol use norms to empower the UH Mānoa campus community to maintain a healthy lifestyle and achieve college success.

  3. UH Manoa Demographics • Located in Honolulu, Hawaii • Research I Institution • Undergrads: 14,257 • Graduates: 5,912 • Male to Female ratio: 44:56 • Students living on-campus: 3,500

  4. Two major social norms campaigns are the focus of the Manoa Alcohol Project • Poster are printed and distributed throughout campus and within residence halls • Over 5000 posters distributed per year

  5. The Learn Something New Campaign produces a series of 3-6 brightly colored posters, with eye-catching graphics and “new” facts. This campaign gets students’ attention to stop and read the odd and interesting facts and learn about alcohol use norms on campus.

  6. Learn Something New CampaignFall 2011 (August to December 2011) September 2011 December 2011 October 2011

  7. The MAP Your Strategy Campaign is a 3-poster series campaign that aims to promote responsible drinking behaviors while helping you “map your strategy” to reach your health and wellness and academic goals.

  8. MAP Your Strategy CampaignSpring 2012 (January to May 2012) February 2012 March 2012 April 2012

  9. Impact of MAP Poster Campaigns • I think that the Manoa Alcohol Project Poster Campaigns: “Learn Something New” and “Map Your Strategy” provide interesting and helpful alcohol use information for the UHM Campus community. • Agree (64%) • Disagree (10%) • No opinion/Didn’t see campaigns (26%) (MAP Survey, 2011)

  10. Containing alcohol and other health-related topics. • 3 issues produced each semester, 3000 distributed in bathroom stalls throughout campus buildings and residence halls

  11. Impact of On-the-Go Campaign • I think that the Manoa Alcohol Project Bathroom Readers are an effective way in providing health and wellness information for the UHM campus community • Agree (66%) • Disagree (11%) • No opinion/Didn’t see campaign (23%) (MAP Survey, 2011)

  12. MAP Gear • Each year MAP distributes 2000 academic planners with health and wellness tips and social norms information. MAP water bottles are given to students at campus health fairs. 2011-2012 2010-2011 2011-2012 2010-2011

  13. The MAP Network • Social Media Tools: • MAP uses networking tools to advertise campaigns and events (e.g. Facebook, Twitter, YouTube, and Flickr) • Collaboration: • The Lokahi peer education program incorporates MAP data into its classroom presentations • BASICS (Brief Alcohol Screening and Intervention for College Students) program, which provides individual assessment based on UHM campus norms manoaalcoholproject.org facebook.com/UHMAP

  14. Overall Impact of MAP campaign • Provided me with the knowledge or skills to use, or help others use alcohol responsibly • Agree (83%) • Disagree (17%) • Provided me with ideas that helped me be more in control of alcohol use, or helped me to help a friend be more in control of his/her use • Agree (78%) • Disagree (22%) • I approve of the way MAP approaches student alcohol use • Agree (94%) • Disagree (6%) (MAP Survey, 2011)

  15. HEALTH PROMOTION PROGRAM 2600 Campus Road, QLCSS 313D Honolulu, HI 96822 (808) 956-3453 uhmap@hawaii.edu

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