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Understanding and choosing strategic priorities: a case study

Understanding and choosing strategic priorities: a case study. 1 st May 2019. Pro-bono support to RNIB via the OR Society.

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Understanding and choosing strategic priorities: a case study

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  1. Understanding and choosing strategic priorities: a case study 1st May 2019

  2. Pro-bono support to RNIB via the OR Society The Royal National Institute of Blind People (RNIB) were in the process of launching a new 3 –year strategy.  For their “Changing Society” strand, they wanted the new strategy to prioritise removing the barriers that people with sight loss face in participating in society.  As part of this, they were seeking guidance as to which barriers to focus on, to optimise where the charity placed its resources.

  3. Initial Specification • Help RNIB develop a systematic approach to options appraisal for this strategic prioritisation, seeking input from stakeholders (Board of Trustees, their Executive Board, and the wider community of blind and partially sighted people). Initially, they would like help on structuring the approach to the prioritisation, and then on-going advisory support as they implement whatever method is chosen. • Multicriteria Decision Analysis one approach they would be interested in investigating • The OR volunteer would not be expected to run the whole options appraisal, but rather to suggest the approach and then provide advice and support. • Time commitment from volunteer: 5-7 days • Timescale: July-August 2018

  4. After an initial meeting…. Fit with RNIB • Fit with Strategic Goals • Capability of RNIB • Are RNIB the best organisation to instigate action? • Likelihood of Success

  5. Typical MCDA Process • Small/Medium size group • Brainstorm important decision criteria and structure into a hierarchy • Weight criteria • Establish how options can be assessed against criteria (measurement scales) • Assess options against criteria (scoring) • Rank options or select best portfolio of options subject to financial and other constraints • Various methods available, facilitation essential

  6. Not in this case! • Two weighting exercises • Prioritisation of barriers • Assessment of how well the RNIB is able to drive action to reduce/remove the barriers • Barrier prioritisation • Ideally hundreds of people to be surveyed • Data collection mechanisms must be accessible to blind and partially sighted people • More typical workshop-based process for assessment of RNIB fit

  7. Consultancy Support provided • Formulation of method • Survey design • Technical liaison with YouGov and internal RNIB Survey specialists • Development of software to process results • Analysis and presentation of results • Workshop facilitation • Use of Transparent Choice software • Review of RNIB reports

  8. Barrier Survey • Earlier RNIB work had identified Barriers • Survey developed making use of a pairwise comparison process (but eliminating the potential for inconsistency) • Survey Monkey used by 405 blind and partially sighted people to provide their opinions (RNIB My Voice participants, RNIB Connect and other contacts, RNIB trustees and staff members, RNIB Campaigns twitter link) • 251 respondents from a YouGov panel who had been diagnosed as visually impaired completed a similar survey hosted by YouGov

  9. Barrier priorities

  10. Breakdown of results by demographic responses

  11. Fit to RNIB Many thanks to Stuart Easton at Transparent Choice for providing free access to their AHP-based software for this part of the exercise.

  12. Did we meet the brief? Actual time spent: 18 days Completed: Mid-October

  13. After this project • The results were taken forward to help drive a set of Theory of Change workshops that were tasked with identifying a range of specific possible actions for the 2019-20 business plan and beyond • Benefits mapping, benefits measurement, benefits realisation • Determine and manage most cost-effective portfolio of initiatives/actions

  14. Thank you for listening Stewart Williams: stewart.williams@hmcm.co.uk Hartley McMaster website: www.hmcm.co.uk

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