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Week 1: The Four Basic Principles of Design

Week 1: The Four Basic Principles of Design. Proximity, Alignment, Repetition and Contrast. Proximity. Grouping of related items together The proximity, or closeness, implies relationship The basic purpose of proximity is to organize. Proximity. Grouping of related items together

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Week 1: The Four Basic Principles of Design

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  1. Week 1: The Four Basic Principles of Design Proximity, Alignment, Repetition and Contrast

  2. Proximity Grouping of related items together The proximity, or closeness, implies relationship The basic purpose of proximity is to organize

  3. Proximity • Grouping of related items together • The proximity, or closeness, implies relationship • The basic purpose of proximity is to organize

  4. Proximity

  5. Proximity (examples by Lesa Snider, Macworld.com) Before After

  6. Proximity (artdesignstudio.com)

  7. Proximity • USE ALL CAPS SPARINGLY • White space is good. It gives your eyes a break.

  8. Alignment Nothing should be placed on a page arbitrarily. Every item should have a visual connection with something else on the page. Unity is an important concept in design.

  9. Alignment • Nothing should be placed on a page arbitrarily. Every item should have a visual connection with something else on the page. • Unity is an important concept in design.

  10. Alignment (examples from http://desktoppub.)about.com/od/designprinciples/l/aa_pod2.htm) Before After

  11. Alignment (oxfordgarden.com)

  12. Repetition • Repeat some aspect of the design throughout the entire piece. Bookman Old Style Subheads • Triangle bullets and a light typeface (Gills Sans MT) • Bullets are all indented the same • Everything is aligned the same

  13. Repetition • Business card, letterhead and envelope

  14. Contrast • Contrast is created when two elements are different. If two items are not exactly the same, then make them different. Really Different.

  15. Contrast (http://www.letsmakeitadate.com/)

  16. Contrast • Before • After

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