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UK online for business

UK online for business. Colin Bluck South West Regional Coordinator. The Information Society (ISI). Milestones 1994 – EU Regional Information Society Initiatives (RISI) leading to ERISA 1995 – DTI Information Society Initiative 1998 – Competitiveness White Paper

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UK online for business

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  1. UK online for business Colin Bluck South West Regional Coordinator

  2. The Information Society (ISI) Milestones • 1994 – EU Regional Information Society Initiatives (RISI) leading to ERISA • 1995 – DTI Information Society Initiative • 1998 – Competitiveness White Paper • 1999 – ISI re-branded UK online for business – National Targets set • 2000 – Initiatives to deliver targets • 2002 – Revised UK4b Targets and strategy

  3. e-Europe Action Plan 2005 By 2005, Europe should have Modern on-line public services e-government e-learning services e-health services a dynamic e-business environment and, as an enabler for these: widespread availability of broadband access at competitive prices a secure information infrastructure

  4. UK Online Umbrella Brand • E-Government • Public Services • Online learning • Business Development(UK online for business)

  5. Online Learning • ADAPT / University for Industry Pilots • Learn Direct – National Learning Help Line • Learning and Skills Councils • UK Online Access Centres

  6. 6000 UK Online learning Centres • Overall objective: to enable everyone in the UK to have access to the internet and e-mail near to where they live.It could be in an Internet Café on the High St, in a public library, in a college, in a community centre, a village hall or anywhere available to the public.

  7. To promote business competitiveness and productivity by: ensuring the UK is best place to trade electronically enabling business to transform itself through the use of e-technologies

  8. Advisor Network300+ ICT advisers, e-champions, 16 e-clubs, etc. Deliver front line advice to SMEs through the Business Links and other channels. Over the last 12 months, some 100,000 businesses have been assisted, with a further 175,000 dealt with through the web. • Media Relations & Market Awareness(April - March 2002) some 904 articles appeared in trade, regional and national press where UK online for business was specifically mentioned. Using standard industry measures, this equates to £476k equivalent advertising value and 191m opportunities to see • Channels MarketingOver 400 partners, around 30 key partners, plus a combination of small companies, intermediate bodies (trade associations, professional bodies etc), local authorities, OGDs and even a church! Partners provide either contribution to the programme in cash or usually in kind, or a channel to market, or both. The estimated value of this contribution for the last financial year was £1.5m. • Support for EventsUK online for business provides a package of support for advisers/partners running events. Only recently on stream, but in the first two months of this financial year, some 122 events have been supported, with an estimated SME audience of 33,000.

  9. Content & Collateral 43 publications covering a range of topics, business and technical, all providing independent and jargon-free information aimed at SMEs. In addition a wealth of case study material and CD-ROMs. An ongoing function. • WebsiteVisitor Sessions average around 35,000 per month; 17,000 unique visitors per month. A spike during the Spring 2002 Campaign of, respectively, 98,000 and 53,500. So web-based campaigns to business appear to provoke interest. • e-Commerce Awardsin 4 years the applicants have risen from under 200 to over 1,600. Generates significant press coverage, as well as providing additional case studies. • Call Centre In the last nine months the call centre has dealt with 6,400 calls and 10,500 emails. They have also distributed 1.6m items (annual figure), made up of publications and collateral material. • DemonstrationsLive demonstrations about how the technology can be used and exploited for business benefit. Last year, some 129 sessions were run involving 3,183 SMEs. • ResearchAn annual International Benchmarking Study measures the take up and usage of ICT within the UK and benchmarks this against the rest of the G7 and other selected countries.

  10. IMPACT – 2002 Benchmarking Study • Both connectivity and trading have dipped. • The latter does not surprise but the former does. • What’s happening to the ‘lapsed’ users? • Is e-technology all over?

  11. UK - Main Drivers for Adoption • Did you see the Benefit? • Costs & Efficiencies • 87% • Improve Customer Satisfaction • 88% • Keeping Up with Progress • 83% • End-result = Lots of Satisfied Innovators

  12. UK - Barriers to Technology • No mention of doubtful business case • Govt to keep lobbying for tax incentives for start-up costs • re-energise partner networks and advisors to resell the business case

  13. The ‘real’ deal • source ‘e-business Prospects : Findings from an expert panel’ DRAFT, Clegg et al, July 2002 • e business involves a systemic understanding of people, process, organisation, culture and technology. • it involves changes in all these areas and these outcomes need to be congruent • findings show undue focus on technology • “If e-business is a 4 lap race, most companies are on lap 1”

  14. Strategy • Focus must be to re-energise second generation internet businesses to embrace broader e- technology innovation for business efficiency • improved communications • reduced costs • greater productivity • improved profitability • maintaining existing materials for late adopters

  15. UK Online for business Customer relationships e-procurement e-Business E-business Supply chain management Internal processes Trading online

  16. Delivery • Ensuring technology is easy, affordable, available • Re-messaging e technology as not just about boosting sales through trading via websites • Business growth & productivity through more sophisticated e-integration and utilisation of Broadband • delivering a holistic framework for integrated business growth: • technology • business processes • skills • culture and organisation

  17. Sophistication Sophistication BusinessBenefit

  18. UK online for business Priorities • Ensure programme content is relevant and adds value to business today • Make measurements meaningful, trackable and achievable • Communicate offer and value more effectively • Optimise resources & prioritise spend for best value Programme spend (marketing, collateral, research, partner enablement) Headcount focus (UKo4B team and funded headcount) • Encourage greater integration between partners: e-business clubs, BLO’s/LECs, SBS, DAs, ICT Vendors, other government initiatives, RDAs • Educate our advisor and partner network

  19. Regional Champion’s Role • Regional UK online for business exec • Championing the mission • Communicating & Observing • Galvanising Action • Tracking Execution & Trends • Maximising & synchronising resources across all bases • BLOs • RDAs • Devolved Administrations • ICT Partners • BCC – e business Clubs • EU – Objective one funding etc • Promoting the mission • Ensuring localisation occurs • Delivering the programme

  20. Figure B- Region K businesses split by geographic area for Year 2000 (Source: Office of National Statistics, 2001)

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