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Your Strategic Partner

Your Strategic Partner. June 23rd 2011. Objectives. Product – Patent & Product Claims Mapping. Map current landscape of technologies of competitors Current global scaling strategies Predict future trends. Sample case - Henkel. Henkel has a total of 141 patents

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Your Strategic Partner

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  1. Your Strategic Partner June 23rd 2011 Patent – Product Mapping

  2. Objectives Product – Patent & Product Claims Mapping • Map current landscape of technologies of competitors • Current global scaling strategies • Predict future trends Patent – Product Mapping

  3. Sample case - Henkel • Henkel has a total of 141 patents • Henkel has a total of 59 products with ingredients out of 79 products • A total of 38 patents were mapped to 55 products • A total of 103 patents represent the whitespace for Henkel • A total of 10 patents are under other applications which need not to be consider for P-P maping. Mapped actives Unmapped actives Patent – Product Mapping

  4. IP clustering of CS Patent – Product Mapping

  5. IP clustering of silicone Patent – Product Mapping

  6. IP clustering of Polymer Patent – Product Mapping

  7. IP clustering of Particle and Naturals Patent – Product Mapping

  8. Acronyms of Cationic Surfactant • SAPDMA - Stearyl amido propyl Dimethyl amine • BTMAC - Behentrimmonium chloride • DSEHEMMS - Distearoylethyl hydroxyethylmonium methosulfate • BOPTMC - Behenoyl PG-trimonium chloride • DSDMC - Distearyldimonium chloride • CTMAH - Cetrimonium halide Patent – Product Mapping

  9. Product analysis for DSDMC Patent – Product Mapping

  10. Product clustering of BTMAC Patent – Product Mapping

  11. Product clustering of CTMAH Patent – Product Mapping

  12. Product analysis for SAPDMA Without Silicone Patent – Product Mapping

  13. Product analysis for SAPDMA With Silicone Patent – Product Mapping

  14. Product clustering of DSEHEMMS Patent – Product Mapping

  15. IP protection by Brand Which are the most IP protected brands for Henkel? Patent – Product Mapping

  16. Time to Market How long does it take Henkel to launch products for an Polymer active? The first Patent for Polymer was published on 19940426 and the first product was launched on 20050601, So the product containing polymer as active taken an average 11 years to launch. Patent – Product Mapping

  17. Henkel Scaling Strategy What has been the patenting activity of Di-alkyl imidazoline quat for Henkel? Mapped Patents WO2010000645WO2010000658 WO2010000573 WO2010000582 WO2010000569 WO 2010000632 WO2006012930 DE 102007060528 DE102008060147 WO2010063565 WO2010000619 DE102008063372 Unmapped Patents First Product Launched - Gliss Kur(2/17/2004 - Germany) Patent – Product Mapping

  18. Henkel Scaling Strategy What has been the patenting activity of Silicone for Henkel? Mapped Patents WO2006000258 WO2006000257 DE 102006002767 WO2007000223 WO2010006866 Unmapped Patents DE102009027679 First Product Launched - GlissKur(8/9/2002-Germany) Patent – Product Mapping

  19. Henkel Scaling Strategy What has been the patenting activity of Polymer for Henkel? Mapped Patents WO2004100908 WO2003047539 DE4414423 WO2004100908 EP2020227 WO2006136332 DE102005059646 DE10243038 DE19757214 DE102007039519 DE102004045253 WO2008049701 Unmapped Patents DE102009045856 First Product Launched - Schwarzkopf GlissKur - 6/1/2005 – Germany) Patent – Product Mapping

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