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Why Upgrade / Upsell

Why Upgrade / Upsell. Upgrade & Upsell Easier than New market penetration. (Existing & Identified Customers) But, 55.7% of Customer doesn’t know about it ( by CS4 Launching Survey ) Adobe only knows Purchasing Manager or IT Team. Adobe CSBU Top 300 Customer Campaign

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Why Upgrade / Upsell

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  1. Why Upgrade / Upsell • Upgrade & Upsell • Easier than New market penetration. (Existing & Identified Customers) • But, 55.7% of Customer doesn’t know about it (by CS4 Launching Survey) • Adobe only knows Purchasing Manager or IT Team. • Adobe CSBU Top 300 Customer Campaign • Campaign Detail : Due by Feb 6th 2009 • Information Gathered by Marketing • CIO, Purchasing Manager, COO, CTO, LOB Contact Info. • Company Info : Size of Company / Biz of Company / # of employees • License Related Info : # of PCs (total) within each listed company / # of Creative PCs / seats within each listed company/Penetration rate (# of Licenses sold/# of Creative PC’s)/Mix of versions CS4, CS3 and CS2 or earlier • Sales Follow up • Upgrade / Upsell Opportunity Distribution • Target On-Site Seminar for Upgrade to CS4

  2. Creative Suite 4 Design Editions NEW TWO-TIERED SUITE –TO- SUITE UPGRADE • Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America.

  3. Creative Suite 4 Production Premium NEW TWO-TIERED SUITE –TO- SUITE UPGRADE • Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America.

  4. Creative Suite 4 Web Editions NEW TWO-TIERED SUITE –TO- SUITE UPGRADE Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America. ** This upgrade path must be unlocked by Adobe Customer Service

  5. Creative Suite 4 Master Collection

  6. Creative Suite 4 point products

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