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Chapter 6

Chapter 6. Research Design: An Overview. Learning Objectives. The major descriptors of research design The major types of research designs The relationships that exist between variables in causal designs and the steps for evaluating those relationships. Research Design. Blueprint. Plan.

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Chapter 6

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  1. Chapter 6 Research Design: An Overview

  2. Learning Objectives • The major descriptors of research design • The major types of research designs • The relationships that exist between variables in causal designs and the steps for evaluating those relationships

  3. Research Design Blueprint Plan Guide Framework

  4. Exhibit 6-1 Design in the Research Process

  5. Exploratory Study Loose structure Expand understanding Provide insight Develop hypotheses Formal Study Precise procedures Begins with hypotheses Answers research questions The Degree of Structure

  6. Statistical Study Breadth Population inferences Quantitative Generalizable findings Case Study Depth Detail Qualitative Multiple sources of information The Topical Scope

  7. Who? How much? What? When? Where? Descriptive Studies

  8. Experiment Study involving the manipulation or control of one or more variables to determine the effect on another variable Ex Post Facto study After-the-fact report on what happened to the measured variable Causal Studies

  9. Methods of Data Collection Monitoring Communication

  10. The Time Dimension Cross-sectional Longitudinal

  11. The Research Environment Field conditions Lab conditions Simulations

  12. Participants’ Perceptions No deviation perceived Deviations perceived as unrelated Deviations perceived as researcher-induced

  13. Interviewing Participant observation Film, photographs Projective techniques Psychological testing Case studies Street ethnography Elite or expert interviewing Document analysis Proxemics and Kinesics Approaches for Exploratory Investigations

  14. Secondary Data Analysis Experience Surveys Focus Groups Common Exploratory Techniques for Research

  15. Experience Surveys • What is being done? • What has been tried in the past with or without success? • How have things changed? • Who is involved in the decisions? • What problem areas can be seen? • Whom can we count on to assist or participate in the research?

  16. Focus Groups • Group discussion • 6-10 participants • Moderator-led • 90 minutes-2 hours

  17. Descriptive Studies Descriptions of population characteristics Estimates of frequency of characteristics Discovery of associations among variables

  18. Causal Studies Symmetrical Reciprocal Asymmetrical

  19. Exhibit 8-3 Asymmetrical Casual Relationships Stimulus-Response Property- Disposition Property- Behavior Disposition-Behavior

  20. Evidence of Causality Covariation between A and B Time order of events No other possible causes of B

  21. Causation and Experimental Design Control/ Matching Random Assignment

  22. Ex Post Facto Design Substitute BRM Exhibit 6-8

  23. Do nothing by halves. Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. McGraw.Hill

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