Disaster Forum 2006

1. Disaster Forum 2006 Crisis Communications (Concurrent Session D - May 9) Presenter: David Annesley

2. Communications Model Messages Publics Media D.W. Annesley & Associates

3. Messages Publics Media New Projects Industry position Crises Safety Record Financial Results New Technology Operating Results Success Stories Career Development Training Benefits Corporate Growth Capital Spending Shareholders Partners Customers Employees The Media Analysts/Brokers Government Regulators Neighbors Communities Suppliers Industry Assocs Bankers Meetings Newsletters Brochures Advertisements News Releases Annual Report Exec. Interviews Speeches Faxes Telephone Calls Letters E-mails Bulletin Boars Grapevine Facilities Tours D.W. Annesley & Associates

4. New Projects Industry position Crises Safety Record Financial Results New Technology Operating Results Success Stories Career Development Training Benefits Corporate Growth Capital Spending Wire Services Financial Press Business Magazines Local Dailies Other Dailies Weekly Newspapers Industry Publications Television Radio Consumer Magazines Specialty Media Other Messages Publics Meetings Newsletters Brochures Advertisements News Releases Annual Report Exec. Interviews Speeches Faxes Telephone Calls Letters E-mails Bulletin Boars Grapevine Facilities Tours Media D.W. Annesley & Associates

5. Messages Publics Media Dow Jones Canadian Press Bloomberg Reuters Bridge News National/Financial Post Globe and Mail National Post Business Report on Business Mag. Canadian Business Business Week Business in Calgary Calgary Herald Calgary Sun … more New Projects Industry position Crises Safety Record Financial Results New Technology Operating Results Success Stories Career Development Training Benefits Corporate Growth Capital Spending Meetings Newsletters Brochures Advertisements News Releases Annual Report Exec. Interviews Speeches Faxes Telephone Calls Letters E-mails Bulletin Boars Grapevine Facilities Tours D.W. Annesley & Associates

6. Messages Publics Media New Projects Industry position Crises Safety Record Financial Results New Technology Operating Results Success Stories Career Development Training Benefits Corporate Growth Capital Spending Tamsin Carlisle James Stevenson Scott Haggett Reg Curran Rachel Grossman Claudia Cattaneo Patrick Brethour Tony Keller Alexander Ross Bill Symonds Chris Varcoe Glen Whalen … more Meetings Newsletters Brochures Advertisements News Releases Annual Report Exec. Interviews Speeches Faxes Telephone Calls Letters E-mails Bulletin Boars Grapevine Facilities Tours D.W. Annesley & Associates

7. Messages Publics Media New Projects Industry position Crises Safety Record Financial Results New Technology Operating Results Success Stories Career Development Training Benefits Corporate Growth Capital Spending Shareholders Partners Customers Employees The Media Analysts Government Regulators Neighbors Communities Suppliers Industry Assocs Bankers Meetings Newsletters Brochures Advertisements News Releases Annual Report Exec. Interviews Speeches Faxes Telephone Calls Letters E-mails Bulletin Boars Grapevine Facilities Tours D.W. Annesley & Associates

8. To Do Ahead Of A Crisis • Develop a crisis communications plan • Create a manual • Create a crisis communications kit

9. Your Plan • Guided by Emergency Response Plan • Shows relationships between Communications and the Corporate Crisis Management Team and the Emergency Operations Centre • Statement of communications philosophy • Names and principal responsibilities of members of the communications team

10. Your Plan - cont’d • Description of major publics - media, governments, employees, neighbors, etc. • Must contain a debrief and evaluation of the communications during a crisis, over and above any other crisis debriefs and evaluations • Plan should be general; leave the detail to the manual

11. The Manual • Documents all aspects of the plan • Contains a copy of the plan • Details the organization’s communications policy and procedures • Lists the names, contact information and responsibilities of each communications team member

12. The Manual - Cont’d • Media lists • Description of media centre - its purpose, location, equipment, description of media registration process, services to be offered, etc. • Describe how media are to be handled in field locations

13. The Manual - Cont’d • Government contact lists - federal, provincial, civic and municipal district • Community contact lists (NGOs) • Contact information for suppliers of rental equipment and catering services • Fact sheets on products produced/handled • Initial statement template; call sheet sample

14. The Media Kit • Copy of Crisis Communications plan • Laptop computer - connectable to the internet and the organization’s intranet - must contain document templates and lists • Printer and supply of news release letterhead and plain paper

15. The Media Kit - Cont’d • Cellular phone with extra batteries and charger • Power bar and extension cords • Stationery items - felt tip markers, paper clips, stapler, thumb tacks, duct and masking tape, scissors, sheets of card stock • Provincial road maps

16. Additional comments • Ensure Communications/Public Affairs is high on the call list in the Emergency Response Plan • Have time targets for getting first information out • Be conscious of time zones and their importance • Questions?