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Empowering advocacy: communicating consumer rights

Empowering advocacy: communicating consumer rights. Luke Upchurch. Consumers International. consumersinternational.org. Blurring boundaries . Grass roots action Global advocacy. Communication tools. consumersinternational.org. Blurring boundaries . Consumer Producer.

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Empowering advocacy: communicating consumer rights

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  1. Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org

  2. Blurring boundaries Grass roots action Global advocacy Communication tools consumersinternational.org

  3. Blurring boundaries Consumer Producer Communication tools consumersinternational.org

  4. Listserves Communication tools Magazines Social media Press outreach Direct marketing Campaign films Pamphlets branding consumer clubs User-generated Research publications consumersinternational.org consumersinternational.org

  5. World Consumer Rights Day, 15 March consumersinternational.org

  6. Congress: delegate-generated content consumersinternational.org

  7. Twitter consumer campaigns consumersinternational.org

  8. Using the internet to get consumers a better deal • Adam Brimo’s Vodafail.com • Winner of CHIOCE Australia’s Consumer Champion Award 2011 • Attracted 16,000 complaints, national media attention • Class Action with over 22,000 people • Vodafone CEO made public apology and promised changes consumersinternational.org

  9. Carrotmob consumersinternational.org

  10. Carrotmob consumersinternational.org

  11. Carrotmob • Uses social media tools to organise consumer campaigns • Inspires consumers to take action • Empowers local and grassroots organisation. consumersinternational.org

  12. The power of networks consumersinternational.org

  13. lupchurch@consint.org consumersinternational.org

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