Milestone Presentation CS 410 Blue Team Spring 2007 Presented by: Jody Hughes

1. Milestone Presentation CS 410 Blue Team Spring 2007 Presented by: Jody Hughes ThrillTracker CS 410 Blue Group

2. CS 410 Blue Group Brief Overview • Introduction • Thrill Tracker Overview • Management Plan • Marketing Plan • Evaluation Plan • Phase Breakdowns • Financial Summary • Conclusion

3. CS 410 Blue Group Patrons come to amusement parks looking for a thrill…

4. CS 410 Blue Group …but overcrowding and standing in line can be a real buzz kill.

5. CS 410 Blue Group Blue Team Survey Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years. In visiting an amusement park, what has been the one element that has taken away from the overall experience?

6. CS 410 Blue Group Blue Team Survey

7. While waiting in line may be expected on behalf of the patron, it is obvious from our first question that it takes away from the overall experience of going to a theme park. Blue Team Survey Observation CS 410 Blue Group

8. Our domain expert agreed with our findings, stating: “Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles would support your presumption as well, regarding the willingness of patrons to pay for it [the ThrillTracker].” - Mr. Doug Stagner Director of Operations, Busch Gardens Europe Professional Opinion CS 410 Blue Group

9. CS 410 Blue Group The Problem • Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue.

10. CS 410 Blue Group The Goal • Our goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks.

11. CS 410 Blue Group Turn real-time data collection via RFID… …into satisfaction by offering an enhanced patron experience!

12. CS 410 Blue Group Make coming to your amusement park a real “thrill!” ThrillTracker

13. CS 410 Blue Group Old Flow

14. CS 410 Blue Group New Flow - Through The Door

15. CS 410 Blue Group Major Functional Components

16. CS 410 Blue Group What Thrill Tracker Will Do • Provide real-time attraction data and statistics • Create additional revenue for the park • Allow patrons to customize a multiple ride itinerary online or from one of our convenient kiosks • Enhance patron tracking • Provide information services through kiosks • Provide additional means for targeted marketing • Provide web-based preplanning solution

17. CS 410 Blue Group What Thrill Tracker Won’t Do • Show real-time where every patron is anywhere in the park • Ensure maximum efficiency of all attractions • Eliminate lines at attractions • Eliminate congestion throughout the park • Allow patrons to schedule an unlimited number of attractions

18. CS 410 Blue Group Pros • Accurate attraction data • Attraction flow control • Data analysis • Asset management • Better park experience for patrons • Ease of use for patrons

19. CS 410 Blue Group Cons • Patron acceptance • Potential hardware malfunction • Potential network outage • Initial setup cost • Remodelling cost to the park • Equipment durability • Technology longevity • Potential for vandalism

20. Management Plan CS 410 Blue Group

21. CS 410 Blue Group

22. CS 410 Blue Group Management Plan • Team Yahoo! Groups page • General discussions • File posting • Regular communications • Email • IRC • Bi-weekly team meetings using IRC • Sunday and Wednesday 7:30 PM • Summary posted to Yahoo! Groups page • Additional meetings as necessary

23. CS 410 Blue Group Management Plan • Microsoft Project (2003) • Used to help manage the project • Tasks • Discussed and assigned at team meetings • Posted to Yahoo! Groups page

24. Start Start Operations & Maintenance Integration & System Testing Implementation & Unit Testing Development Plan Thrill-Tracker • Hardware • Software • GUI Database • MS SQL Software • Web interface • RFID Interface • Kiosk Interface Project Analysis Project Design CS 410 Blue Group

25. CS 410 Blue Group Risks Probability and Impact Matrix

26. CS 410 Blue Group Risk Management Plan • Identify risks • Categorize risks based on type, severity and probability • Reduce risks • Evaluate risk level

27. CS 410 Blue Group Risk Reduction Methods • Avoidance • Eliminate causes of the risk • Acceptance • Accepting the consequences of the risk • Transference • Shifting the risk to a third party • Mitigation • Finding ways to reduce the impact and probability of the risk

28. CS 410 Blue Group Funding Plan • Phase 1 - NSF SBIR Grant of Up To $100,000 • Phase 2 - NSF SBIR Grant of Up To $750,000 • Phase 3 - Investment By Venture Capital Firms Including: • FBR Technology Venture Partners, L.P • Valhalla Partners • GTCR Capital Partners, L.P • Dunluce Investors III, LLC

29. CS 410 Blue Group Marketing Plan • Market Need • “Avoiding lines is a fundamental desire for people who attend public venues.” • Primary Target • Large scale theme parks. • Secondary Target • Smaller theme parks and other attractions. • Research Competition • Advertising Strategy

30. CS 410 Blue Group Blue Team Survey For a small fee, no more than $5.00, would you be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions?

31. CS 410 Blue Group Blue Team Survey

32. CS 410 Blue Group There are over 40 major theme parks in the continental United States. • Anheuser-Busch Theme Parks (Busch Gardens, Sea World, Adventure Island/Water County) • Six Flag Theme Parks (18 different locations) • Paramount Theme Parks (Kings Dominion) • Universal Theme Parks • Disney Theme Parks (Disney World, Disney Land) • Cedar Point Busch Gardens Europe is our case study.

33. Secondary Markets • Dollywood • Cypress Gardens • Knotts Berry Farm • Knoebels • Guntown Mountain • Santa Claus Land • Libertyland • Ski Resorts • Water Parks CS 410 Blue Group

34. CS 410 Blue Group

35. CS 410 Blue Group Marketing Plan • Target Market Roll-Out • Initial: Busch Gardens Europe, VA • Secondary: nationwide • Final: worldwide • Advertising Mediums • IAAPA website & journal • Websites • Direct marketing IAAPA = International Association of Amusement Parks and Attractions

36. Evaluation Plan Frequency of Evaluation:1. Weekly 2. As needed Each phase will be evaluated based on its respective evaluation check list. CS 410 Blue Group

37. CS 410 Blue Group Evaluation Plan Our project will be evaluated based upon: • Time • Cost • Scope • Quality

38. CS 410 Blue Group Phase 0 – ConceptionMilestones and Deliverables

39. CS 410 Blue Group Phase 1 Org Chart

40. CS 410 Blue Group Staff Quantity Hours Rate Total Student Team members 5 640 $15 $48,000 Database Consultant 1 200 $32 $6,400 Web Application Consultant 1 200 $29 $5,800 Total $60,200 Overhead $24,080 Total Phase 1 Staff Budget $84,280 Phase 1 Budget

41. Item Part Number Quantity Price Cost RFID Reader GAO2407 3 $98 $294 RFID Writer GAOF5 1 $80 $80 RFID Cards Mifare 1K 100 $0.70 $70 Application Server Dell 2950 1 $3,200 $3,200 Total Phase 1 Equipment Budget $3,644 Total Phase 1 Budget $87,924 Phase 1 Budget CS 410 Blue Group

42. CS 410 Blue Group Phase 1 – Proof of ConceptionMilestones and Deliverables

43. CS 410 Blue Group Phase 2 Org Chart (Zak)

44. CS 410 Blue Group Staff Quantity Hours Rate Total Project Manager 1 960 $42 $40,320 Software Engineer 4 960 $35 $134,400 QA Engineer 2 960 $32 $61,440 Web Developer 1 960 $29 $27,840 Database Specialist 1 960 $32 $30,720 Technical Writer 1 960 $28 $26,880 Network Engineer 1 960 $33 $31,680 IT Specialist 1 960 $32 $30,720 GUI Developer 1 960 $32 $30,720 Total $414,720 Overhead $165,888 Total Phase 2 Staff Budget $580,608 Phase 2 Budget

45. CS 410 Blue Group Item Part Number Quantity Price Cost RFID Antennae Gates Envision Ware 6 $2,000 $12,000 RFID Writer GAOF5 2 $80 $160 RFID Cards Mifare 1K 100 $0.70 $70 Development Servers Dell 2950 5 $3,200 $16,000 Application Servers Dell 2950 5 $3,200 $16,000 RFID Kiosk Slab X2 3 $3,000 $9,000 Routers Cisco 2611 5 $365 $1,825 Notebook Workstations HP nx6325 11 $875 $9,625 MS SQL Developer Toolkit 1 $50 $50 MS Visual Studio Pro 4 $799 $3,196 MS SQL 2005 5 $13,819 $69,095 Total Phase 2 Equipment and Software Budget $137,021 Total Phase 2 Budget $717,629 Phase 2 Budget

46. CS 410 Blue Group Phase 2 – Critical DesignMilestones and Deliverables

47. CS 410 Blue Group Phase 3 Org Chart (Zak)

48. CS 410 Blue Group Staff Quantity Yearly Salary Total Project Manager 1 $80,640 $80,640 Software Engineer 4 $67,200 $268,800 QA Engineer 2 $61,440 $122,880 Web Developer 2 $55,680 $111,360 Database Specialist 2 $61,440 $122,880 Technical Writer 1 $53,760 $53,760 Network Engineer 2 $63,360 $126,720 IT Specialist 2 $61,440 $122,880 GUI Developer 2 $61,440 $122,880 Finance Manager 1 $89,000 $89,000 Marketing Director 1 $85,000 $85,000 Attorney 1 $105,000 $105,000 Customer Support Rep 2 $41,000 $82,000 Total $1,306,800 Overhead $522,720 Total Yearly Phase 3 Staff Budget $1,829,520 Phase 3 Budget

49. CS 410 Blue Group Item Part Number Quantity Price Cost Development Servers Dell 2950 2 $3,200 $6,400 Routers Cisco 2611 5 $365 $1,825 Desktop Workstations HP xw4400 13 $829 $10,777 Printe/Copier HP Laserjet 2800 2 $699 $1,398 MS Visual Studio Pro 2 $799 $1,598 Total Phase 3 Equipment and Software Budget $21,998 Total Phase 3 Budget (First Year) $1,851,518 Phase 3 Budget

50. CS 410 Blue Group Phase 3 – ProductionMilestones and Deliverables