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FROM FARM TO FORK

FROM FARM TO FORK. “A value chain example from meat industry” Özcan Albak Vice Chairman Namet Gıda San.ve Tic. A.Ş. Agenda. Our value chain. Our understanding of “farm to fork” Controlling the system in every step in order to create “value”. Our value chain. Our value chain strategies.

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FROM FARM TO FORK

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  1. FROM FARM TO FORK “A value chain example from meat industry” Özcan Albak Vice Chairman Namet Gıda San.ve Tic. A.Ş.

  2. Agenda

  3. Ourvaluechain Our understanding of “farm to fork” Controlling the system in every step in order to create “value”

  4. Ourvaluechain

  5. Ourvaluechainstrategies Describingthrough an examplefrommycompany: • Specialization in redmeatproductionfrombovine • Learningcurvesforpoultryandovinearedifferentfromthat of bovine • Avoidingdairycattle as itsmeat/bone ratio is low • Balancing of verticalintegrationandoutsourcing • Outsourcingwheat, barley, clover-basedfeed; but ownplantation of corntoproducesilage • Proprietarycontroloverdistribution, manufacturing/sales of delicatessen • Spillovereffects of upstreamoperationsquality on brandeddownstreamproduction

  6. Spillovereffectsbetweendownstream & upstream

  7. Ourvaluechainstrategies Sustainablegrowththroughinvesting in … • Feedmaterial • Usinghigh-qualitycornseedsforqualitycorn-basedfeed • Customscientificrationpracticeformeatbreed • Livestock • Purchasingmeatbreedlivestock • Slaughter-houses • Obtainedhygienestandardscertificate • Extendingshelf-life of meatproductsfromtheverybeginning • Productionunits • State-of-the-art facilities • Awardwinningpacking technology • Distributionchannels • Refrigeratedtruckfleetformaintainingthecold-chaintillretailer’sshelf

  8. Thankyouforyourattention Q & A session… Özcan Albak oalbak@namet.com.tr +90 262 658 22 22

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