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Innovative Market Analysis & Business Intelligence. Federal Partners in Technology Transfer Annual General Meeting June 17 – 18, 2009. Introduction. What to do - faced with the reality of the current economic climate
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Innovative Market Analysis & Business Intelligence Federal Partners in Technology Transfer Annual General Meeting June 17 – 18, 2009
Introduction • What to do - faced with the reality of the current economic climate • Sobering reality has 2 features, which differentiates the current climate from previous recessions: • Events occurred extremely quickly • World economy experienced a widespread crisis
Introduction • Warren Buffett quote - “When the tide goes out, it is easy to see who is swimming naked”. And right now, the tide is going out. • Intelligence plays a more important role than ever before. • Conduct a thorough needs analysis • Think through intelligence deliverables & processes & their utilization • Use intelligence strategically as an asset.
Introduction • Enables public organizations, companies & entire industries look for ways to survive, compete & thrive in this shake-out. • Monitor environment for emerging opportunities.
Introduction • Expert panel discussion on some topics for emerging opportunities in this ‘new’ normal • Usha Srinivasan – Timely market intelligence • Elsie Quaite-Randall – Business intelligence on a shoestring • Amy Lemay – How to harness the complex system of innovation to reveal new possibilities & opportunities