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DWANGO Co.,Ltd .

niconico Cho kaigi 2020 Exhibit Proposal. Please note that the contract is only in Japanese. If you would like to apply, please contact us through agency. DWANGO Co.,Ltd. ver. 8/31/2019. niconico Chokaigi 2020 overview.

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DWANGO Co.,Ltd .

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  1. niconicoChokaigi 2020 Exhibit Proposal Please note that the contract is only in Japanese. If you would like to apply, please contact us through agency. DWANGO Co.,Ltd. ver. 8/31/2019

  2. niconicoChokaigi 2020 overview “niconicoChokaigi 2020” will hold jointly with ”Tokaigi: Game Party Japan 2020” × “Chokaigi” focuses on experience and sharing Japanese internet cultures, motivation of visitors are performers and experience booth. “Tokaigi” focuses on video games, visitors are mainly male and video game players. Not to mention, the internet and video games have a high affinity. In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events! niconicoChokaigi 2020 and Tokaigi: Game Party Japan 2020 overview Date：April 18,2020(Sat) 10:00-18:00 April 19,2020(Sun) 10:00-17:00 Venue：Makuhari Messe Halls 1-11 and Event Hall Sponsor：niconicoChokaigi Executive Committee Official website：http://www.chokaigi.jp/ ※ Please be aware that there might be some small changes in the plan. 1

  3. What is niconicoChokaigi and Tokaigi?

  4. What is niconicoChokaigi? One of the largest subculture event in Japan: “Festival of Japanese internet cultures”. Chokaigi offers you a chance to experience a variety of popular niconico content (ex: Sang it, Danced it, Anime, Games, Cooking, etc.) live and in person. This event serves as a platform for Japanese subculture; you will find people of all backgrounds - stretching from politics to entertainment to science and technology - coming together to laugh, sing, dance, and simply have fun! UGC × Company Online × Offline Tradition × Tech. Digital × Analog 3

  5. niconicochokaigi 2019 results Chokaigi 2019 set a new record for number of visitors. Live broadcast Viewers increased by more than 500k in comparison with the last year！ ■会場来場者数推移 ■ Onsite Visitors: 168,248 ※2012 includes 28,265 Free visitors 92,384 103,561 reflecting a 8 year consecutive increase 124,966 ※ Compared to last year:+6,971 151,115 152,561 ■ LiveBroadcast (Online)Viewers: 154,601 6,663,612 161,277 168,248 ※ Compared to last year:+542,442 ※from 2012 to 2014, Including niconico Cho Party Event 4

  6. Visitor Statistics OnsiteVisitors Region ▼TOP10 Pref. Age Gender Kyushu/Okinawa 1% Chugoku/Shikoku 1% 60~ 1% Hokkaido/Tohoku Kansai 50~59 10~19 Chubu 40~49 Female Male 30~39 20~29 Kanto LiveBroadcastViewers（Online） ▼TOP10 Pref. Region Age Gender Kyushu/Okinawa 6~12 2% Chugoku/Shikoku 13~15 4% 50~59 16~18 Hokkaido/Tohoku Female 40~49 Kansai 19~22 Male 30~39 Kanto Chubu 中部 17% 23~29 ※小数点以下で四捨五入をしているため実績数値の合計が100％とならない場合があります。 5

  7. Supports/Exhibitors, Associations ●Sponsors：20 companies ●Exhibits：53 companies ●Cooperation：17 companies ●Supports：4 Authorities/1 Prefecture/1 City/1 Societies During niconicoChokaigi 2019 we had 20 Sponsors like NTT, 53 Exhibits and 138 Companies that cooperated with us! It has became a great success thanks to the support we received from Ministry of Internal Affairs and Communications (MIC), Ministry of Agriculture, Forestry and Fisheries (MAFF), Ministry of Defense (MOD), Agency for Cultural Affairs, Chiba Prefecture, Chiba City Japan Net Creators Association (JNCA). The continuation of Chokabuki was broadcasted on NTT, we also had a booth filled with cars by Suzuki Automobile Corporation during "Sang it" stage and many other amazing attractions! Special Sponsor :SuzukiAutomobileCorporation Special Sponsor :NHN PlayArt Corporation Special Sponsor: NTT Sponsor:JapanAirlines CO., LTD. Musical Performance Booth Sponsor: Daiwa Securities Co. Ltd. Food Court BoothSponsor: NISSIN FOODS HOLDINGS CO., LTD Vocaloid DJ Sponsor: tobu top tours co. ltd Cho Nicoradi Booth Sponsor: Sapporo Breweries Ltd. 6

  8. “niconicoChokaigi 2019” Photos 7

  9. Exhibitors Questionnaire Results Repeater Exhiditions 50%, and 14% exhibitors were 6th times or more! ●times of exhibits 6th 14％ 4th 10％ 1st 50％ 3rd 8％ 2nd 18％ ●Reason of exhibits【multiple answer allowed】 interested in the event visitors are interested in our products interested in niconicodouga service Timely for their products promotion Previous exhibits seems effective ※Based on answers received. 8

  10. Exhibitors Questionnaire Results Level of satisfaction of Exhibitors is 92％（last time - 90％), and Booth Visitor’s satisfaction is 86%!Getting better year by year. ● Satisfaction of Exhibitors Satisfaction of Exhibitors Very satisfied Satisfied 92% are satisfied! ●About booth visitor’s attributes Satisfaction of Booth Visitors Very satisfied Satisfied 86％ are satisfied! ※出展企業様のアンケートデータを元に集計しております。 9

  11. Comments from Exhibitors We got a lot of comments from our Exhibitors ※Based on answers received. 10

  12. “Tokaigi: Game party Japan” Overview One of the largest Video Game Events 2019 Number of Onsite Visitors 84,124 2019 Number of Live Broadcast (Online) Viewers※ 4,594,714 ※includes niconico、OPENREC.tv,YouTubeLive,DOUYU a 7 year consecutive increase Number of Onsite Visitors 開催以降 5年連続増加! Age of Visitors ■会場来場者属性 over50 4％ 40-49 12％ 10-19 29％ Female 32％ 30-39 19％ Male 68％ 20-29 36％ In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events! 11

  13. “Tokaigi: Game party Japan” Overview E-sports competition/let’s play/game music live/game cosplay/analog games etc, Various booth and live performances! 12

  14. “Tokaigi: Game party Japan” Photos 13

  15. Booth Exhibit Suggestion

  16. Exhibit Plans ※1 Stage raising and any other floor changes are prohibited. ※￥ is a Japanese yen sign. ※Please contact us If you wish for a bigger area than 360m². ※Please be aware that there might be some small changes in the plan. 15

  17. Exhibitors Area Chokaigi: Hall 4,5,6 Tokaigi: Hall 9,10 ●Chokaigi 2019 Hall 4,5,6 Booth Map ●幕張メッセ全体図 ユーザー導線 ユーザー導線 ユーザー導線 Chokaigi Exhibitors Area ●Chokaigi 2019 Hall 9,10 Booth Map 【Tokaigi Exhibitors Area】 ※Please be aware that there might be some changes in the plan. Tokaigi Exhibitors Area ※Please be aware that there might be some small changes in the plan. 16

  18. Exhibit Category Foods,Local Governments and Vtuber Booth are put together.Efficiently gather visitors with the same attributes. Chokaigi 2019 Exhibition Area MAP Vtuber Area in 2019 Foods Local Government Vtuber ※Please be aware that there might be some small changes in the plan. 17

  19. About Live Broadcast/Events Live Broadcasts are possible with more than 27m² space and Stage Events with 81m². We will Live Stream for Free Stages bigger than 108m². More than 108m² More than 81m² More than 27m² ●Official Live Broadcast（Stream only） ●Stage Event ●Event/LiveBroadcast Free Stream OK! Raised-floor Stage/Live Broadcast OK! Inside-Booth Events/Live Broadcast OK! ※ Image is for suggestion only. ※We can provide any equipment needed for Channel Live Broadcast (Free). ※Please be aware that there might be some small changes in the plan. 18

  20. Special Plan for Exhibitors We are considering a special promotions for our Exhibitors. We are also thinking about organizing the Greeting Event & publishing the Official Guidebook. ●Beforehand promotion ●Official Guidebook We can place the booth’s name and its description. We are considering a special promotions for Exhibitors ●Greeting Event It is possible to display the food available at the event! Booths will be presented by our mascots! ※ Only mascot costume are possible. ※Pictures are just the idea, changes will be made later. ※Please be aware that there might be some small changes in the plan. 19

  21. How to Apply

  22. How to Apply 　●1st application time：Sep. 2(Mon)15:00 ~Nov. 1(Fri)15:00 　●2nd application time ：Nov.1(Fri)15:00 ~ Dec.18(Wed)15:00 Application steps Fill in the application and send us a scan. We will contact you if there are no problems with the application. ※ Please note that the original copy must be delivered before deadline. ※Important points about the application We will read your application carefully and decide whether we are interested in your offer. Wewillcontactyouaboutourdecision. Please note that your application may be declined. ■1st application benefits：You will be first to choose your booth’s location. 【Booth assignment】 Please check the rules below on booth assignment. There will be a lottery between the companies from the same category. 　　　　　　　 １．Companies that have applied during 1st application period in the past.※ 　　　　　　　 ２．Companies that have applied during 1st application period. 　　　　　　　 ３．Companies that have applied during 2nd application period. 　　　　　　　　 （Booth will be assigned by lottery among companies of the same category） ※Companies with past records - Companies that have taken part in the previous editions of Chokaigi or Tokaigi. ※Please wait for more details. ※Please be aware that there might be some small changes in the plan. 21

  23. Attention Points Please apply after reading the regulations. Please feel free to ask any questions. ◆About Booths ・The price for booth does not include any decorations, electrical construction costs etc. It is a price for the space only. ・The booth size is 3m x 3m. ・Such places as stock, resting room, toilet are shared by all Exhibitors. (In case you would like a private room, there is an option of paid conference space). ・Selling, distribution, display and any other actions must be inside the booth space. Make sure to leave the corridor space open. ・Live Broadcasts are possible with more than 27m² space, but please note that stage raising and any other floor changes are prohibited if the space is smaller than 54m². ・Please contact us if you wish for a joint booth. ◆About Volume Limits ・The sound exposure limit at the booths is 80dB. Please be careful with acoustic musical instruments. ・Please make sure to put the speakers within your booth space. ・Be careful not to break the rules or we can make a decision to cancel your event. ◆About Electric capacity・Construction expense ・The management will take care of water supply and drainage, electricity supply installation etc. ・Electricity construction costs: 1.0kw or less – 10,000 yen (without tax), 1.01kw-1.0kw each – 10,000 yen (without tax). ・Electricity usage cost is 2,000 yen (without tax) /1.0kw. Price may change. ◆About Payment ・Payment deadline for booth space is May. Please note that we may ask for the advance payment. ・Payment deadline for all facilities is June. ・Payment can only be made through bank transfer. ◆Cancellation Fee ・If you decide to cancel your booth space, please be sure to read the rules below. We will ask you to pay the cancellation fee within 30 days. Cancellation fee: If applied before 31st January : 50% of booth price／　after 1st February 2019: 100% of booth price 22

  24. After Applying(Please note that there may be some changes) 2020 JanuaryFebruaryMarchAprilMayJune The end of April The end of May The end of June Sending Exhibitorspass,vehiclelicense etc. Required documents Deadline Emplacement・Construction niconicoChokaigi2020２０１９ term Issue an invoice of Exhibit Payment deadline Disbanding of Staff Office, Issue an invoice of Exhibit Revealing Chokaigi information to the public Website for exhibitors open. Explanatory meeting for Exhibitors, booth assignment Explanatory meeting for participants Incidental expenses, payment deadline • ［At the beginning of February］Explanatory meeting for participants・Booth assignment • Attendants：Exhibitors,Agencies • Details：Greeting,Introducing necessary information for Exhibitors. • ［At the beginning of March］Explanatory meeting for participants • Attendants：Construction Companies, Field Manager • Details：The meeting will be about the management of the event. • We will also talk about the additional costs of booths.Participation of Exhibitors is not necessary. ※Please be aware that there might be some small changes in the plan. 23

  25. Foundation Construction Prices（reference） The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook. 9m² booth price\160,000（without tax） 18m² booth price\270,000 （without tax） [Standard equipment] 27m² booth price\380,000 （without tax） ※1小間の寸法は、間口2,970mm×奥行2,970mm×高さ2,700mmです。(パネルの芯々寸法) ※Please be aware that there might be some small changes in the plan. 24

  26. Foundation Construction Package for 36㎡ booth Standard equipment package for 36㎡ booth 【NEW！】 36㎡ Standard equipment package \1,000,000 （without tax） ※Please be aware that there might be some small changes in the plan. 25

  27. Foundation Construction Package for 81㎡ booth Standard equipment package package for 81㎡ booth 【NEW！】 81㎡ Standard equipment package\3,000,000（without tax） ※Please be aware that there might be some small changes in the plan. 26

  28. Foundation Construction Package（summary） [36㎡ Foundation Construction package ] [81㎡Foundation Construction package ] ※Please be aware that there might be some small changes in the plan. 27

  29. Foundation Construction Packages（reference） [Standard equipment package for Food Exhibitors.] ※Please be aware that there might be some small changes in the plan. 28

  30. Paid Conference Space（reference） The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook. We are selling the Conference Space for participants who are using the big stage. 302-1 302-2 （without tax） 【 Available dates and hours 】 4/1718:00 ～ 21:00 4/18、197:00 ～ 21:00 ※Whoevercomesfirstwillbeservedfirst. ※Rooms 302,303are equipped with control panels. 　（Rooms 302,303are 194m² big／108people） That is why they are a little smaller than the other rooms. 303-1 303-2 ・・・ Room for rent (※Rooms are assigned randomly) ※Please be aware that there might be some small changes in the plan. 29

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