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Index

Index 1. eLearning: an overview 2. usual market segments of eLearning and their developments 3. Market segments and stakeholders (acc. scale) 4. Value-added chain in an „eLearning product“ 1. eLearning: an overview

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Index

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  1. Index 1. eLearning: an overview 2. usual market segments of eLearning and their developments 3. Market segments and stakeholders (acc. scale) 4. Value-added chain in an „eLearning product“

  2. 1. eLearning: an overview „e-Learning is an umbrella term describing any type of learning that depends on or is enhanced by electronic communication online using the latest information and communication technologies (ICT)“ „e-Learning means a lot of different things and it is understood differently by players with very different roles. The term e-learning covers a wide set of applications and processes.“ Source: e-Learning, e-Content Report, ACTeN (Anticipating Content Technology Need), 2004

  3. 1. eLearning: an overview Source: E-Learning in Europe – Results and Recommendations Thematic Monitoring under the LEONARDO DA VINCI-Programme

  4. 1. eLearning: an overview Source: E-Learning in Europe – Results and Recommendations Thematic Monitoring under the LEONARDO DA VINCI-Programme

  5. 1. eLearning: an overview Source: E-Learning in Europe – Results and Recommendations Thematic Monitoring under the LEONARDO DA VINCI-Programme

  6. 1. eLearning: an overview Some important points and tendencies in the eLearning market: • clearly defined implementation timelines (the shorter the better) • cheaper and clearly defined pricing • functionality that meets the expectations set by „vendors“ (faster, cheaper, better) • measurable, significant and rapid ROI • products that will not be obsolete in less than a year • freedom to choose from a variety of vendors • good professional and pedagogical-didactical designed Content (Towards to „blended“ solutions)

  7. 2. usual market segments of eLearning and their developments Content Technology Services

  8. 2. usual market segments of eLearning and their developments „content is the king but services are ....the star“ Source: International Data Corporation

  9. 3. Market segments and stakeholders (acc. Scale required) Content Technology Tutoring,Facilitation Consultancy Certification Standards Marketing Management, Organisation

  10. 3. Market segments and stakeholders (acc. scale) Examples of Stakeholders in the respective market segment

  11. 5. Where are you ...?

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