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1. seventh generation Sesneber InternationalAn Authorized Distributor of Seventh Generationfor Saudi Arabia www.sesneberinternational.com Area Manager: Mir Ahmad Ali Contact # 050-693-2324 E-mail: mir@sesneberinternational.com

2. Our Roots: Seventh Generation In our every deliberation, we must consider the impact of our decisions on the next seven generations - from the Great Law of the Iroquois Confederacy

3. We’ve built upon the traditional triple bottom line People Planet Product Plus Precaution Partnerships Pioneering “Business is the most powerful force on Earth for positive change” What are our Principles?

4. Leading through Inspiration & Innovation Ingredient Disclosure 10% for positive action Sustainable Palm Oil Transparency Sustainable Packaging Education Environmental Impact Toxic Chemical Reform

5. Seventh Generation Recognized as the “Green” Leader Leader of Social Change United Nations & Partnership for Social Change (2011) #1 Greenest Brand Image Power Global Green Brands Survey (2011) #1 Green Brand among Green Consumers Mintel Green Marketing (2010) #1 Company on Earth Better World Shopping Guide (2010, 2008) #10 Trendsetter’s Favorite Brand (Gen Y, Ages 21-29) Outlaw Consulting (2010) Environmental Merit Award Environmental Protection Agency (2010) Social Capitalist Award Fast Company (2007) Best Sustainability Report (SMEs) Ceres, Association of Chartered Certified Accountants (2009) Certified B Corporation B Lab (2007-Present)

6. Our Differentiated Positioning Seventh Generation Competes with other Natural Brands to Source from Conventional Conventional Competitors Household Traditional Methodical Cost Commodity Broad/mass Marketing Natural Competitors Niche Follower Quick & Unproven Green but ineffective Poor Value Targeted Unsupported • Healthier • Innovative • Agile • Value • Premium • Targeted • Authentic

7. Seventh Generation – Current Product Portfolio Home Cleaning Baby Care Paper % SG Business 49% 31% 14% 4 Year CAGR 29.4% 31.8% 6.4% Priority Segments Bath Tissue Paper Towels Laundry, Dish, Spray Cleaners Diapers Wipes *% Business in 2010; 4 YR CAGR 2007-10

8. 2012 Performance

9. Strong & Improving Performance in IRI Source: IRI W/E 11/4/12 Except FEM HY: Source: SPINS W/E 10/27/12

10. Strong Performance in SPINS/ Natural • Consumption Growth in 6 out of 7 categories • Consumption accelerates in latest 12 weeks in key categories: Detergent, Dish & Diapers • Natural Channel (ex Whole Foods) succeeding on all fronts, continues to rebound post-recession.

11. Momentum Building … From … To … % Increase Awareness 21%26%+23% Penetration 3.8%5.1%+34% # Trips/Buyer 2.03.0+50% % Repeat 37%53%+43% Source - Awareness: NMI Q3 ‘12 v. Q2 ’11. All other: IRI Panel 52 weeks ending mid-year ‘12 v. mid-year ’11

12. Consumer

13. NMI’s Segmentation Model Drives Insights and Actions (% U.S. general population in NMI defined consumer segments) • LOHAS: 18% (Lifestyle of Health and Sustainability) • Active stewards of the environment • Dedicated to personal and planetary health • Lifestyle-oriented • Heaviest purchasers of green/ socially responsible products • UNCONCERNED: 17% • Unconcerned about the environment and society • NATURALITES: 12% • Secondary target for many mainstream LOHAS products • Motivated by personal health more than planetary health • Searching for healthy products, which may (secondarily) be green • Income restricts behavior, creating attitudinal versus behavioral disconnects • CONVENTIONALS: 27% • Waste-conscious, practical and rational • Well-educated and above-average income • DRIFTERS: 26% • Green followers - relatively new to the green space, so in search of easy lifestyle and product changes • Want to be seen as doing their part • Currently responsible for market growth

14. In the US Penetration Continued to Grow in 2011 But Seventh Generation Is Less Dependent on LOHAS Consumers (% Seventh Generation users by year in NMI defined segment) Groups may not add to 100% due to rounding

15. Typical SVG Brand Buyers are: Under 35 with primarily younger children or still without children Well educated fulltime working professionals College Graduate Index 205 Professional/Managerial Index 174 Significantly above average Income: Income $70,000 - $99,999 Index 139 Income $100,000 + Index 155 Urban & Suburban in primarily the BehaviorScape Lifestage segments: Start-Up Families, Small-Scale Families, Younger Bustling Families OR Young Transitionals. The Typical Seventh Generation Buyer is … Young, Well Educated with Spending Power Start-Up Families HHs with Young Children <6 Child-Centered Younger Bustling Families 57% are Single Income Families 54% still have at least one child< 6 Young Transitionals Any Size HHs, No Children HOH <35, 55% Rent 42% have Roommates 32% are Married Small-Scale Families Small HHs with Children 6+ HH size of 2-3 Average Age of Children is 12 Source: Nielsen Homescan® Analysis with Spectra Segment Overlay 52 Weeks Ending 10/09/2010

16. Gen Y LOHAS Progressive Moms Key Target for Growth Mom’s With Young Kids Is Core to Our Baby Business And a Key Entry Point New Moms 4.1 million

17. They are Highly Valuable Shoppers Driving Sales & Margin 142 Index 110 Index 159 Index Source: Nielsen Homescan 52 w/e 10/30/11 – TtlGrocery $2MM+(US) Confidential

18. Our Products

19. What do consumers look for?

20. Our unique approach to giving consumers what they need Eliminate Known Environmental and Human Health Hazards Take Precautions When Uncertainty Exists Formulate for High Performance Develop Cost Effective Formulas Human Health Environmental Health Economics Performance Confidential

21. Laundry Overview – Key Points of Difference • Very High Bio-Based Content • Biodegradable Formula • Non-Toxic Formula – No Ingestion Warning (difficult to directly compare) • High PCR Content Package • No Optical brighteners • No Added VOCS (ethanolamine, alcohol, Glycols) • No Re-deposition Polymers • No Sodium Laureth Sulfate (1,4 dioxane) • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes

22. Dish Overview – Key Points of Difference Hand Dish • Very High Bio-Based Content • Biodegradable Formula • High PCR Content Package • No Added VOCS (ethanol) • No Polymers • No Sodium Laureth Sulfate (1,4 Dioxane) • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes • No triclosan (~25% of the market is antibacterial/triclosan based) Auto Dish • High Bio-Based Content • Biodegradable Formula • High PCR Content Package • No Chlorine Bleach • No Phosphates • No Added VOCS (ethanol, ethanolamine) • No Zinc Derivatives • No Polymers • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes

23. Cleansers Overview – Key Points of Difference Cleaners (Disinfectant) • Food Preparation Safe • No Rinse Formula • Category 4 Safety Profile • No Chlorine Bleach, No Quats • No Added VOCS (ethanol, glycol ethers) • No Synthetic Chelants • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes Cleaners (Non-Disinfectant) • High Bio-Based Content • Biodegradable Formula • High PCR Content Package • Non-Toxic Formula (a few formulas in this category are toxic) • No Chlorine Bleach • No Added VOCS (ethanol, glycol ethers) • No Synthetic Chelants • No Polymers • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes

24. Baby Care – Key Points of Difference Diapers • Chlorine Free Processing (Soon to be Unbleached) • Sustainably Harvested Wood Pulp (Soon to be FSC Certified) • No Added Fragrances • No Added Petroleum Based Lotion Baby Wipes • No Synthetic Fragrances • No Parabens or Formaldehyde Donating Preservatives • No Polymers

25. Personal Care – Key Points of Difference Baby PC/Adult PC • Very High BioBased Content • Biodegradable Formula • No Parabens or Formaldehyde Donators • No Sodium Laureth Sulfate (1,4 Dioxane) • No Synthetic Fragrances (Full Ingredient Disclosure) • No Synthetic Dyes • No Polymers or Dimethicone

26. Brand Positioning

27. Seventh Generation Brand Strategy Brand Benefit: Seventh Generation inspires Gen Y LOHAS women to make healthier choices for themselves, their family and the planet Reason to Believe: Seventh Generation offers an extensive range of natural products, each derived from plants not petroleum (certified bio based), carefully crafted to perform as well as conventional brands AND kind to you, your family and the world around you. Character: Provocative/Pioneering; Inspiring & Intuitive; Forward Thinking Brand World: Simple, Bold, Crafted – with soul

28. Innovation in 2012…

29. Premiumized Home CARING

30. Surrounding Mom with Progressive Baby Care

31. seventh generation Sesneber InternationalAn Authorized Distributor of Seventh Generationfor Saudi Arabia www.sesneberinternational.com Area Manager: Mir Ahmad Ali Contact # 050-693-2324 E-mail: mir@sesneberinternational.com