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Tobacco Companies: Are They Targeting Youth?

Tobacco Companies: Are They Targeting Youth?. To stay in business, tobacco companies need to recruit 5,000 new smokers every day, because every day 1,000 smokers die and 4,000 smokers quit. Whom do you think the tobacco companies try to recruit?.

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Tobacco Companies: Are They Targeting Youth?

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  1. Tobacco Companies: Are They Targeting Youth?

  2. To stay in business, tobacco companies need to recruit 5,000 new smokers every day, because every day 1,000 smokers die and 4,000 smokers quit.

  3. Whom do you think the tobacco companies try to recruit?

  4. The tobacco industry counts on young people to begin smoking. In fact, almost all current smokers today started smoking before they were 18 years old.

  5. Tobacco companies say they never target youth in their advertising campaigns. They claim their advertising is used to get current smokers to switch brands. How many of you think this is true?Why or why not?

  6. Turn to “The tobacco Industry: In Their Own Words” on page 14.This reading sheet includes parts of an actual letter written by a tobacco company executive. As you read, think about the words being used to describe teens.

  7. How are teens and young people described in this letter?

  8. How are teens and young people described in this letter? • Poor self-image • Need to be “in” • Experimenters • Defiant • Fragile

  9. What do these quotes tell you about tobacco companies advertising to young people?

  10. It is clear that tobacco companies target young people as customers.

  11. What techniques do tobacco companies use to attract young people to their brand of cigarettes?

  12. Tobacco companies try to appeal to young people’s interest in experimenting, risk taking, going against the establishment, and being part of a group.

  13. After reading this letter, do you think you can trust the tobacco industry?

  14. The tobacco companies have lied. For years they denied that using tobacco was harmful to health. They claim they do not target young people as customers, but they do. They try to trick kids into using tobacco so their companies will make money.

  15. How does that make you feel?

  16. Why is it important for you to know how the tobacco industry tries to trick you into starting to smoke?

  17. When you see tobacco advertisements, you can identify the techniques tobacco companies use to get you to start smoking.

  18. We are going to examine tobacco and alcohol advertisements. Your assignment is to bring at least 2 magazine advertisements for tobacco or alcohol to the next class.

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