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Eco-Bike

Eco-Bike. Goh Chye Seng Gaurav Gupta Lee Jun Yi Nessie Nah Dang Yen Chua Zhen Xiang. Background. Industry World-wide bicycle industry = US$ 10 billion (as of 2011) Historical CAGR 2006-2011: +5.7% Major Bicycle Players: Giant, Accell, Kona Bicycle & GT Bicycle. Invention.

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Eco-Bike

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  1. Eco-Bike GohChyeSeng Gaurav Gupta Lee Jun Yi Nessie Nah Dang Yen Chua Zhen Xiang

  2. Background Industry • World-wide bicycle industry = US$ 10 billion (as of 2011) • Historical CAGR 2006-2011: +5.7% • Major Bicycle Players: Giant, Accell, Kona Bicycle& GT Bicycle

  3. Invention • Product: Cardboard Bicycle • Patent No: EP2507122 • A human powered land vehicle sufficiently rigid so as to transport a human rider constructed only from pulpably recyclable and shreddably recyclable materials

  4. Commercialization Plan • Price • Cost of manufacturing approximately US$4 • Market penetration pricing • Product • Durability and affordability • Eco-friendly

  5. Commercialization Plan • Promotion • Mass marketing • Trade fair and exhibitions • Place • Developing countries: Vietnam • Why not China?

  6. Commercialization Plan • Expansion plans • Developed countries (Singapore, Hong Kong, Taiwan) • Other developing countries (Malaysia)

  7. QUESTIONS? Thank you!

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