1 / 15

Lesson: competition

Lesson: competition. A market map shows. Where a business is located Where a product is positioned Where the market segments go shopping Which roads customers have to use to get to the business. This could be a market map for restaurants. A. B. C.

berny
Download Presentation

Lesson: competition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Lesson: competition

  2. A market map shows.... • Where a business is located • Where a product is positioned • Where the market segments go shopping • Which roads customers have to use to get to the business to plan a new business venture while recognizing the influence of competitors

  3. This could be a market map for restaurants A B C to plan a new business venture while recognizing the influence of competitors

  4. This could be a market map for restaurants to plan a new business venture while recognizing the influence of competitors

  5. to plan a new business venture while recognizing the influence of competitors p.20-21 to plan a new business venture while recognizing the influence of competitors

  6. to plan a new business venture while recognizing the influence of competitors Q. Why is each factor important in staying competitive? p.20-21 to plan a new business venture while recognizing the influence of competitors

  7. Brief Encounter You are trying to establish a new business in the male underwear market. The name you have come up with is Brief Encounter. Your product range includes five basic styles. to plan a new business venture while recognizing the influence of competitors

  8. Brief Encounter The product range to plan a new business venture while recognizing the influence of competitors

  9. to plan a new business venture while recognizing the influence of competitors

  10. Your marketing strategy Identify and describe the market segments who might be interested in each style. Think about your competitors [all the other businesses selling products similar to yours] and decide how you will position yourself in this market. Depending on the position you are aiming for you need to make decisions on: • Quality • Selling experience • After-sales service • Price • Brand image Decide on how you will try and establish your brand in the market [logo, catch-phrase, publicity...] to plan a new business venture while recognizing the influence of competitors

  11. Market segmentation Who are the target customers for each product in your range? to plan a new business venture while recognizing the influence of competitors

  12. to plan a new business venture while recognizing the influence of competitors

  13. Competition To stay competitive, a business will aim to match or beat competitors on..... [now describe what these factors mean and why they are important] to plan a new business venture while recognizing the influence of competitors

  14. To be able to describe what a business does Suppliers Competitors £ Your business £ Homework To find at least three competitors to your business Customers to plan a new business venture while recognizing the influence of competitors

  15. to plan a new business venture while recognizing the influence of competitors p.20-21 to plan a new business venture while recognizing the influence of competitors

More Related