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Culture and Career How does cultural background help to define your career

Culture and Career How does cultural background help to define your career. Manxi Liu Columbia University. Warm Up-Chinese language. Warm Up-Chinese language. 你好 谢谢 再见 ni hao xie xie zai jian Hello Thank you Good-bye. What color is the continent of my country?. Where is China.

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Culture and Career How does cultural background help to define your career

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  1. Culture and CareerHow does cultural background help to define your career Manxi Liu Columbia University

  2. Warm Up-Chinese language

  3. Warm Up-Chinese language 你好 谢谢 再见 ni hao xie xie zai jian Hello Thank you Good-bye

  4. What color is the continent of my country?

  5. Where is China

  6. People’s Republic of China • Population: over 1.3 billion • Capital city: Beijing • Territory: the 3rd largest country of the world • Language:Mandarin,Cantonese • 56 ethnic groups • 2nd largest economy • AND MORE…

  7. Self introduction • Born in Chongqing, reside in Beijing • Love travel, food, reading, sports • Came to Columbia University in 2005 for graduate study and then worked for Ogilvy Public Relations

  8. Public Relations (PR) • Definition? Answer: Public relations helps an organization and its publics adapt mutually to each other. - Public Relations Society of America (PRSA)

  9. Public Relations (PR) Communication and branding • My Definition?

  10. What’s a brand? • Brand = product? No! • A brand is a relationship between a consumer and a product • Almost anything can be a brand • Examples? • Consumer product • Service • Location (video) • Individual

  11. What do PR people do? (Ogilvy PR) • Messaging and Planning • Media Relations • Event Planning • Crisis Management • Internal Communication • Government Relations • What does it look like?

  12. THE AMERICAS EUROPE AFRICA AND MIDDLE EAST ASIA AUSTRALIA Atlanta Boston Brasília Buenos Aires Caracas Chicago Denver Los Angeles Mexico City New York Rio de Janeiro Sacramento San Francisco San Salvador Santiago São Paulo Tegucigalpa Washington, D.C. Athens Barcelona Brussels Bucharest Dublin Düsseldorf Frankfurt Helsinki Istanbul Kiev Lisbon London Madrid Malta Milan Moscow Mulheim Paris Prague Seville Stockholm St. Petersburg Vienna Warsaw Zurich Bangalore Bangkok Beijing Chennai Guangzhou Ho Chi Minh City Hong Kong Hyderabad Jakarta Kolkata Kuala Lumpur Manila Mumbai New Delhi Seoul Shanghai Singapore Taipei Tokyo Canberra Sydney Amman Beirut Cairo Casablanca Dar Es Salaam Dubai Ikeja Lagos Jeddah Johannesburg Kuwait City Manama Nairobi Riyadh Yellow dot indicates an Ogilvy PR Affiliate My personal story • How did I get into public relations?

  13. Make connections with home culture/country

  14. Be a local ambassador to bridge different cultures

  15. EXERCISECreate your own PR campaign • Choose a “product”. It can be your school, community, home country, or even yourself! • Create a PR plan to promote this product • What’s the goal of this campaign? • How do you want people to view this product? • What’s the key message(s)? • Who is your audience? • Can you create a logo or slogan? • What kind of events or promotion channels can be effective to convey your key message? • Any negative image about it? Crisis management! • BE CREATIVE!

  16. Any questions? Thank You! Good-bye! Xie Xie! Zai Jian!

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