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Markets Workgroup

Markets Workgroup. Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Robert Wendoll, Dunn-Edwards Jim Quinn, Metro Regional Government, OR Dave Darling, NPCA Lorraine Segala, Amazon Environmental Glenn Gallagher, CIWMB Wayne Gjerde, MPCA Susan Peterson, ICI North America

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Markets Workgroup

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  1. Markets Workgroup • Heidi Sanborn, R3 Consulting/PSI – Facilitator • Scott Cassel, PSI • Robert Wendoll, Dunn-Edwards • Jim Quinn, Metro Regional Government, OR • Dave Darling, NPCA • Lorraine Segala, Amazon Environmental • Glenn Gallagher, CIWMB • Wayne Gjerde, MPCA • Susan Peterson, ICI North America • Pierre Landry, Paint Recycling Company • Rebecca Smith, EPA Region 9 • Sue Nogas, EPA • Alison Hudson & James Flohrschutz, San Joaquin County CA May 3-4, 2006 PPSI Meeting - Sarasota FL

  2. Market Workgroup Projects • Market Development Strategy for PPSI • Recycled Paint Marketing Guide for Distributors • Recycled Paint Standard & Certification System May 3-4, 2006 PPSI Meeting - Sarasota FL

  3. Recycled Paint Standards & Certification System Goal: • Assure potential buyers, and others involved with paint procurement, of the quality and safety of recycled paint. Two Methods: • Develop composition and performance standards for recycled paint • Develop system for certifying that specific recycled paint products meet the standards. May 3-4, 2006 PPSI Meeting - Sarasota FL

  4. Recycled Paint Certification Project • Funded by Dunn-Edwards Paint Corporation, Metro Oregon, and California Integrated Waste Management Board • Can the solution be market driven? • Major barrier to the manufacture of recycled paint is the lack of markets • Lack of procurement standards • Non-action on existing procurement standards • Perception by contractors, consumers, government that recycled content paint is inferior May 3-4, 2006 PPSI Meeting - Sarasota FL

  5. Work Completed To Date • Cal Poly completed report laying out options for standards and certification. • Contracted with Green Seal to develop standard • Green Seal using MPI performance standards. • Assembled stakeholder committee • Internal stakeholder review of draft standard • Green Seal released proposed environmental standard - May 31 end of comment period. May 3-4, 2006 PPSI Meeting - Sarasota FL

  6. Recycled Paint Certification Project #8 • Recycled Paint Certification establishes criteria for the environmental, safety, and performance characteristics of recycled content paint • Consolidated Paint (95% recycled content) • Reprocessed Paint (25%/50% recycled content) May 3-4, 2006 PPSI Meeting - Sarasota FL

  7. Proposed Environmental Standard Collection and Sorting • Paints shall be in original container with intact label • Contents visually match label description • Each container shall be free of putrefication, skinning, livering, particulate matter, etc… • Paint shall be sorted by color and major color categories, and may be sorted by sheen/gloss and by use type interior/exterior • Paints shall be filtered through 300 micron or finer filter May 3-4, 2006 PPSI Meeting - Sarasota FL

  8. Proposed Environmental Standard Product-Specific Performance Requirements • Documentation shall be provided indicating that the product being evaluated appears in the current edition of the MPI Approved Products List under the category for intended application • Green Seal seeks comments on post-blending quality control testing May 3-4, 2006 PPSI Meeting - Sarasota FL

  9. Proposed Environmental Standard Product-Specific Health and Env’l Requirements • Product manufacturer shall demonstrate VOC level of the product does not exceed 200 g/l • VOC shall be tested every 100,000 gallons and at least annually • Shall contain no more than 1% by weight of aromatic compounds for the virgin components. Testing for the concentration of these compounds shall be performed if they are determined to be present during materials audit • Complete list of chemicals not allowed in the virgin material or additives in the consolidation or reprocessing of product – include aeromatics, metals, ketones, volatile organics, etc. May 3-4, 2006 PPSI Meeting - Sarasota FL

  10. Proposed Environmental Standard Product Packaging • Paint cans and components are not fabricated with lead • Every effort shall be made to use product containers that are recyclable in most communities • Packaging shall have statement discouraging disposal into storm drains and encouraging contact with local authorities for proper management • VOC levels shall be listed if verified through certification process May 3-4, 2006 PPSI Meeting - Sarasota FL

  11. Comments to Date on Proposed Environmental Standard • VOC limit should be raised to 250g/L  Key Issue: Competing environmental criteria – air quality/VOC level vs. recycled content May 3-4, 2006 PPSI Meeting - Sarasota FL

  12. Green Seal Standards Development • A “consensus-based” process. • Subsequently, each manufacturer would submit products for certification. • Green Seal would come “audit” facility to verify process standards are being met. • Manufacturer would pay one-time fee for product certification and an annual monitoring fee. May 3-4, 2006 PPSI Meeting - Sarasota FL

  13. MPI Test Results on Recycled Paint Portland Metro – consolidated paint • Passed interior tests Visions – reprocessed paint • Passed interior and exterior tests Paint Recycling Company – consolidated paint • Sending samples San Joaquin County, CA – consolidated paint • Sending samples May 3-4, 2006 PPSI Meeting - Sarasota FL

  14. Recycled Paint Certification Next Steps… • Receive all public comments by May 31st • Green Seal will incorporate comments and another draft will be presented to the Stakeholder Committee • Committee will provide last comments • Green Seal will finalize the standard by August 31st • Final Standard will be posted on websites and circulated to specifying lists and authorities • Presentation to CIWMB on the final certification system May 3-4, 2006 PPSI Meeting - Sarasota FL

  15. We will gauge our success on the following…. • Number of agencies or organizations adopting standards in paint specifications. • Number of manufacturers certifying recycled paint under the procedure developed. • Increase in sales volume of recycled paint that is “certified.” May 3-4, 2006 PPSI Meeting - Sarasota FL

  16. Recycled Paint Market Development Strategy #6 Goal: • Stimulate demand for recycled paint Method: • Target agencies and organizations with greatest influence over high-volume paint purchasing or specifying decisions. May 3-4, 2006 PPSI Meeting - Sarasota FL

  17. Recycled Paint Marketing:Key Initiatives • Work to open RCP markets in CA, OR, WA - public and private sector • Develop and Publish Articles Promoting RCP • Develop model procurement policy for government and privates. • Federal procurement • Encourage RCP to be listed on Green Building product lists May 3-4, 2006 PPSI Meeting - Sarasota FL

  18. We will gauge our success on the following…. • Number of state & local governments that adopt the model procurement policy. • Increase in purchase of recycled paint by specific targeted agencies & organizations. • Changes in green purchasing guidelines & specifications. May 3-4, 2006 PPSI Meeting - Sarasota FL

  19. Recycled Paint Marketing • Increasing Paint Purchase by Targeted Agencies and Organizations • CA Parks and Recreation Department • John-Stewart Company • Green Communities Initiative • Capital Project Solutions • Sacramento Municipal Utility District May 3-4, 2006 PPSI Meeting - Sarasota FL

  20. Recycled Paint Marketing • Increasing RCP awareness - Conferences • Housing California – Sacramento May 22-24 • Targets affordable housing contractors & developers • West Coast Green – San Francisco Sept.28-30 • Promotes residential green building • GreenBuild 2006 – Denver Nov. 15-17 • Over 12,000 attendees, biggest in country May 3-4, 2006 PPSI Meeting - Sarasota FL

  21. Recycled Paint Marketing • Changes in Green Purchasing Guidelines/Spec’s • Building Green – Currently list RCP, may print article • Built Green – Printed article, posted on web • Environmental Home Center –Will print when certification is complete • Local Initiatives Support Corp – May include RCP in new toolkit for green products • Center for New American Dream – Printed article, linked to PSI website, participating on #8 workgroup • Green Home Guide – Consider article after certification done • Environmental Building News #8 participation and article May 3-4, 2006 PPSI Meeting - Sarasota FL

  22. Recycled Paint Marketing • Time to develop an outline for a model procurement policy for government and privates! • Who wants to be on the subcommittee??? May 3-4, 2006 PPSI Meeting - Sarasota FL

  23. Federal Government Procurement • Complicated/overlapping requirements. • 100% acrylic standard in the Commercial Item Description (CID) AA3185 impossible for RCP. • Decentralized purchasing – no way to track except through RCP sales. • Recyclers will give sales info to PSI to track changes. • No sales of Visions through GSA contract in over 4 years! • EPA staff researching and making recommendations on what guidance to change and when. May 3-4, 2006 PPSI Meeting - Sarasota FL

  24. Myriad of Federal Requirements…. * CRA 6002 * Renovations * CID A-A-1385 * 40 CFR 51 * RMAN * 40 CFR 59 * Executive Order 13101 * 40 CFR 82 * Executive Order 13145 * 40 CFR 247 * Green Seal Standard for Paints (G-11) May 20, 1993 (Low VOC of 50 g/l for interior flat) * LEED Green Building Rating System for New Construction and Major * South Coast Air Quality Management District (California) Rule 102 * South Coast Air Quality Management District (California) Rule 1113 * US EPA New Alternatives Policy Program (SNAP) May 3-4, 2006 PPSI Meeting - Sarasota FL

  25. State Government Procurement • California developing one-page letter to state agencies – hope Governor will sign and send • WA and OR are compiling existing procurement requirements and developing strategies to increase RCP purchases • WA – Meeting in March with stakeholders • OR – Jim Quinn met with Procurement officials May 3-4, 2006 PPSI Meeting - Sarasota FL

  26. Recycled Paint Marketing Guide for Distributors Goal: • Increase potential consumer markets for recycled paint Method: • Develop flexible and adaptable comprehensive marketing guide for public and private distributors • Target variety of market segments (e.g., homeowners, painting contractors, government agencies, non-profits, and export). Project On-hold May 3-4, 2006 PPSI Meeting - Sarasota FL

  27. Recycled Paint Marketing Guide for Distributors #7 • Portland Metro and Dunn-Edwards were the only funders interested in this project. • Both parties are willing to transfer $46,000 funds from #7 to #6? • Is there still a need for Project #7? We are out of time…… May 3-4, 2006 PPSI Meeting - Sarasota FL

  28. Ongoing Projects Outside Dialogue • Comments on CA EPP Database  CA stopped work on this project • Rutgers Study • Paint Recycling Co. Concrete Study • Product Care Assn. Cement Study • EkoSeal ADC Study in Canada May 3-4, 2006 PPSI Meeting - Sarasota FL

  29. Rutgers Study • Initial research concludes value-added plastic products can be produced from post-consumer paints blended with waste post-consumer plastics, chiefly #2 HDPE. • Possible product - recyclable paint cans! • Further research on-hold, based on development of national database of paint dealers willing to donate paint as a funding source for continued research. May 3-4, 2006 PPSI Meeting - Sarasota FL

  30. Paint Recycling Company Study • The Paint Recycling Company is studying the effects of mixing leftover latex paint into cement. • There is a test pour in the next few weeks. • PRC will keep PPSI informed of progress and will make a short presentation to follow… May 3-4, 2006 PPSI Meeting - Sarasota FL

  31. Product Care Cement Study • Project Managed by University of Western Ontario • Project funded by Product Care Association, Materials and Manufacturing Ontario, and the Natural Science and Engineering Research Council of Canada • Project will take 2-years (2005-06) • Will measure durability of hardened concrete incorporating WLP May 3-4, 2006 PPSI Meeting - Sarasota FL

  32. Ekoseal ADC Study • Hotz and Sustainable Landfill Technologies, Inc., conducted research on using latex paint sludge from recycling operations as an ingredient in EkoSeal, which is used as Alternative Daily Cover for landfills. • Sustainable Landfill Technologies, Inc., bidding on a 5-year contract for a non-hazardous landfill ADC and lost. • Product has received positive review and opinion from the Standards and Development Branch of the Ontario Ministry of the Environment. • Still need landfill site-specific approval to use product. May 3-4, 2006 PPSI Meeting - Sarasota FL

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