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MY TOP 3 TIPS Parameters for selling green fees in a Resort 1. Volume or Price 2. Know your Average 3. Key markets and selling periods Gary Silcock Director of Golf The Belfry. MY TIP 3 Volume or Price You need to know your market
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MY TOP 3 TIPS Parameters for selling green fees in a Resort 1. Volume or Price 2. Know your Average 3. Key markets and selling periods Gary Silcock Director of Golf The Belfry
MY TIP 3 Volume or Price You need to know your market Price: What is the experience – how far can you push price? Volume: What are the costs to the volume (course)? Gary Silcock Director of Golf The Belfry
MY TIP 2 • Know your Average • 1. Green fees by sector • 2. Corporate/groups: • Non-residential golf • Residential golf • 3. How many use buggies? • 4. What days sell best – at what price? • Gary Silcock • Director of Golf • The Belfry
MY TOP TIP Key markets and selling periods 1. What market sells and when? 2. When should price go up and down? 3. What market produces what revenue and where? Gary Silcock Director of Golf The Belfry
SUMMARY • Know your markets • Set your parameters • Measure your results • Review the results www.thebelfry.comgary.silcock@thebelfry.com