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Diversity Dr. Emily Nolting Commercial Landscape/Ornamental Horticulture Specialist

Diversity Dr. Emily Nolting Commercial Landscape/Ornamental Horticulture Specialist. All of human differences Understanding and appreciating how our human differences affect customer relations, work and personal relations. What it is about?. What it is What it is not A beginning A quick fix

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Diversity Dr. Emily Nolting Commercial Landscape/Ornamental Horticulture Specialist

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  1. DiversityDr. Emily NoltingCommercial Landscape/Ornamental Horticulture Specialist All of human differences Understanding and appreciating how our human differences affect customer relations, work and personal relations

  2. What it is about? • What it isWhat it is not • A beginning A quick fix • Introspective Confrontational • Thought provoking About changing you • An Opportunity A problem • Company success A fad

  3. Is it Hispanic or Latino?? • Hispanic: trace their origins to Spanish speaking countires: Spain and Latin America • Latino: More inclusive to emcompass native American, African, and Asian componets of Latin-derived languages.

  4. Why Training is Important • The differences and how we treat people based on those differences • Acknowledging and understanding not tolerating • Diversity Training impacts the work environment, for employees and customers

  5. Perception and Experiences “You Misjudge Us Because You Do Not Know Us.” W.E.B. DuBois • What you know – Is what you are. • What you don’t know • What you don’t know you don’t know • What you don’t know and don’t care will be the problem • Fear • Distrust

  6. Hispanics in the U.S. • Kansas 7% • USA 12.5% • Asian and Hispanic populations will triple over the next 50 years. • 1995, 74% /white; 2050, 53% • African Americans in KS 5.7% • SW Kansas 34% • Some counties 61% • 1980-2000 Hispanic population doubled • 50% Speak English • Growth rate at 12% per year

  7. Projections • US Census Bureau Projection that the Hispanic and Asian populations will triple in the next 50 years. • 2000-2050, 35.6 million to 102.6 million ; 188% • During the same time period, there will be a decline in European populations

  8. The Marketplace • Hispanic growth is five time faster than the growth of the general population with $170,000 purchasing power annually • African American, $300,000 • Total Non-White, (1990) $600,000. • “If you want to sell things and go where the growth is, about half your market will be people in their 50’s, and the other half will be the Hispanic and Asian populations” • Gregory Spencer, Census Bureau

  9. Insights and Benefits • Challenges • Low education; no basic skills • Language, accent • Cultural differences, sub cultures • Internal discrimination • Fear, both ways; we don’t know each other • Intimidation; asking questions, saving face • Transportation • Cash world; buying patterns, trusting systems

  10. More insights • No family here • Housing • Retention • Inclusion • Gender discrimination • No problems

  11. Benefits • Great work ethic • Loyalty • Dependability • Large labor supply • Pride in work • Close to the land • Courteous and polite

  12. More benefits • High attention to detail • Seasonal; good or bad • High productivity • Characteristics • Bringing gifts shows respect • No eye contact • Hugging is normal • In your face • Old habits

  13. A Company Strategy for Inclusion • “Most people will not leave any organization unless they are dissatisfied” • All internal communication in both English and Spanish • Bilingual laison • Encourage Hispanics to enroll in English classes • Learn Spanish, develop icons • Plan for promotion

  14. More strategies • Understand and willingly adapt to culture differences • Provide diversity training to managers • Mentoring program • Celebrate diversity with activities Dia de la Independencia, September 15th Dia do los Muertos, November 2nd Cinco de Mayo, May 5th El cumpleanos, birthdays

  15. Things Most Important • Country • Patriotic wall flags • Posters • Play their music while loading trucks • Lunch under trees • Serve ethnic foods • Show and tell

  16. Family • Understand the extended family syndrome • Uncle is the authority • Don’t put brother- in-laws together • Ask for family pictures • Free call from office to their family • Share with them about family

  17. God • Respect their beliefs • Respect their “special days” • December 12, holy day Virgen de Guatoloupe • Support • Get to know them • Legal issues • Credit and money issues

  18. More Information United States Department of Justice Immigration and Naturalization Service Employer and Labor Relations Officer 9747 N. Conant Ave. Kansas City, MO

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