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Writing Persuasively

Writing Persuasively. A Brief Overview of Aristotle’s Three Persuasive Appeals (..and how they manifest themselves in Jonathan Swift’s satirical piece, “A Modest Proposal”). ARISTOTLE’S THREE PERSUASIVE APPEALS. PATHOS ETHOS LOGOS. PATHOS. Greek for “suffering” or “experience”

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Writing Persuasively

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  1. Writing Persuasively A Brief Overview of Aristotle’s Three Persuasive Appeals (..and how they manifest themselves in Jonathan Swift’s satirical piece, “A Modest Proposal”)

  2. ARISTOTLE’S THREE PERSUASIVE APPEALS • PATHOS • ETHOS • LOGOS

  3. PATHOS • Greek for “suffering” or “experience” • Emotional Appeal • Incorporates vivid language, emotional language and numerous sensory details

  4. ETHOS • Greek for “character” • Ethical Appeal • Conveyed through tone and style of the message and the way the writer or speaker refers to differing views • Incorporates information that helps to build the speaker's credibility & author's authority

  5. LOGOS • Greek for “word” • Logical Appeal • Incorporates facts and statistics used to help support the argument.

  6. “A Modest Proposal” • Identify and describe the speaker in this essay. • When did you first realize that Swift's proposal could not possibly be serious? • Reread the first paragraph and describe the images. How do you respond to them? What purpose does this paragraph serve? • Why does the speaker use so many statistics in paragraphs four, seven, eleven, twelve, fourteen, and fifteen? • How does Swift make his argument—through appeal to ethics, to logic, or to emotion? Explain your answer. • What are Swift’s real beliefs about possible solutions to the problems of Irish poverty and hunger?

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