1 / 13

Bus 290: Chapter 9

Bus 290: Chapter 9. Enterprise Systems to Manage the Supply Chain & Customer Relationships. Objectives. How do enterprise systems help businesses achieve operational excellence Supply chain management & coordination of planning, production & supplier logistics

bertha
Download Presentation

Bus 290: Chapter 9

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bus 290: Chapter 9 Enterprise Systems to Manage the Supply Chain & Customer Relationships

  2. Objectives • How do enterprise systems help businesses achieve operational excellence • Supply chain management & coordination of planning, production & supplier logistics • CRM systems and customer intimacy • Challenges posed by Enterprise apps • Use of enterprise apps as platforms for cross functional services

  3. Enterprise Systems • Set of integrated software modules & entral database • Manufacturing & production • Human Resources • Finance & Accounting • Sales & Marketing • See table 9-1 for more detail • Coordination across the company/enterprise

  4. Enterprise Systems • What is the value? • Reduced inventories • Reduced workforce • More up to date information • Better planning • Better control

  5. SCM • The bigger you are, or the more complex your product: • The more parts • The more suppliers • The more diverse they are • The harder the management

  6. SCM • Similar to logistics …

  7. SCM = Logistics? Logistics is often defined as 7Rs: • Right place • Right time • Right quantity • Right quality • Right price • Right condition • Right customer

  8. Inventory • Push vs. Pull • 3 Kinds • Why do we carry inventory? • What are the costs of inventory • What text calls Bullwhip effect • Traditional models vs. MRP • Demand planning

  9. What does SCM system info do? • What to produce, store and ship (and when) using actual customer demand • Rapid communication of order • Track status of orders & shipments • Inventory availability & levels • Reduces cost of inventory, transportation & warehousing • Communication of product design

  10. Global Supply Chain • Distance • Shipping time • Need real time communication

  11. CRM • Why is it important? • Touch points • Software has modules for • Marketing • Cross-selling • Up-selling • Response to various campaigns • Sales • Who are the best customers • Customer information • service • Up-to-date info on products owned • Warranty card info

  12. CRM • Operational • Sales force automation • Call centre support • Analytical • Evaluation of touch-points • Customer Lifetime Value (CLTV) • Impact of improved mobile devices

  13. Homework • Decision Problems 1 & 2 • Discussion question 3

More Related