7 Step Blueprint To Expanding Your Brick & Mortar Business

1. 7 ST E P B LU E P R I N T TO Expanding Your Brick & Mortar Business Many brick-and-mortar or offline business owners struggle to take their businesses online. Some businesses might not seem to lend themselves to the digital space, but #KajabiHero Keith Kalfas proves that all it takes is a little creativity. Follow the steps below to transform your offline business into a virtual success.

2. What Fuels Your Passion? • If you could spend your time doing anything, what would it be? • What makes you angry or earns your empathy? • Do you have any skills or talents that other people might want to develop in themselves? • What keeps you up at night? What Skills Do You Possess? • Turn your offline business into a Knowledge Commerce business by leveraging all that you’ve learned through the offline world. • Get in touch with contacts and other people in your field to let them know what you’re doing and to articulate your vision. • Mine your experience for even the smallest skills that might help other people grow or advance. What Skills Do You Lack? • Learn copywriting and public speaking skills to prepare yourself for teaching online. • Read as much as you can about online marketing, email marketing, social media, and blogging. • Discover your true self. What’s your voice? What unique combination of qualities can you bring to the Knowledge Commerce field? • Practice speaking in front of a camera. • Bolster your communication skills so you can communicate effectively with customers and partners.

3. How Can You Scale? • Consider creating multiple informational products, from online courses to e-books, that provide customers with beginner to advanced material. • Focus on your core vision and goals to keep you in line with your values and beliefs. • Partner with other Knowledge Commerce professionals to expand both your audiences. • Continue advancing your own education in your field so you don’t fall behind. How Do You Generate Leads? • Use your offline marketing skills to market your Knowledge Commerce products. Your existing customers might become customers of your online business, too. • Create lead magnets that will provide value for prospects and convince them to hand over their email addresses. • Stay in contact with your prospects through drip email campaigns. It just takes one click on your call to action to turn a visitor into a customer. • Write a book, make YouTube videos, post images on Instagram and Pinterest, and begin a Facebook Group. All of these activities can widen your circle of prospects.

4. How Can You Gain Followers? • Be vulnerable. Share your story unapologetically and let your prospects see the real you. • Think about your history. Talk to people who have been where you’ve been. • Mine your emotions. What has caused you fear, sadness, rage, or excitement? Talk about those things. • Show that you’re not only willing to help people, but that you’re excited about it. What Should Your First Course Look Like? • Start with an introduction that matches your brand personality. Make people feel safe learning from you. • Consider learning methods when creating videos. Make content for visual, conceptual, and auditory learners alike. • Add audio and PDF versions of your videos as bonuses. You might discover that your passion lies not in brick-and-mortar, but in communicating with customers on a larger scale. An Internet business — especially in the Knowledge Commerce industry — gives you that opportunity. Sign up for your exclusive 30-Day Free Trial to Kajabi here