Digital Marketing Agency - Is Social Media Affecting SEO

1. IS SOCIAL MEDIA AFFECTING SEO? Presented by BetaSocials

2. SUMMARYOF CONTENTS Instagram, Facebook, Snapchat, and LinkedIn. Online users are going crazy over these social media platforms. Is this craze making the traditional SEO practices fade away? Digital marketing agency in Nigeriasays the nswer could both; Yes and a no. Why is there so much confusion regarding the impact of social media onSEO? Simply because there is a shift in SEO trends from organic to social. People are reading blogs, articles, newsfeeds that are shared on social platforms than directly from any website. So, if the business does not focus their SEO strategies on social media, it’s possible its online presence will be significantly affected within due course oftime. BetaSocials

3. HOWWILL SOCIALMEDIA AFFECT Too much Preference on LinkBuilding Linking building is definitely important. But, including links that have no relevance or quality will not help you grow. On the contrary, it might affect your websitenegatively. ONGOINGSEO PRACTICES? Number One Obsession Digital marketing agency in Nigeria askswebsites to put an end to reaching the #1 spot. However, ranking number onedoes not mean increased website traffic. So, one must focus more on enhancingclick-through-rates. BetaSocials

4. Earlier, keywords were highly influential to increase your search rankings. However, Google is now searching the intent behind the usage of particular keywords, instead of just matching the actual keywords. Don’t sacrifice your content quality for just a mere placement ofkeyword. Hence, use keywords creatively instead of juststuffing themanywhere. KEYWORDSTUFFING CREATING PAGES UNNECESSARILY The good old myth, “bigger is better” might sound profitable at first, but in reality,Google does not just rank any website based on the number of pages. Instead, going for quality content will be much morebeneficial. BetaSocials

5. SOCIALSHARING DRIVES TRAFFIC TOWEBSITES When you post quality content regularly from your official social accounts, it will garnera lot of likes, shares, as well as comments. And this can eventually help migrate traffic to your company’swebsite. Hence, can trigger an increase in the organic searchrankings. And furthermore, this can enhance your page as well as domain authority in the long run. SOCIAL MEDIA PROFILESRANK IN SEARCH ENGINES While looking for a business online, it’s likely that its social media profile will pop up inthe search results. So, if both website, as well as social media profile, is getting the spot in search results, it will help them take valuable customers due to betteronline presence. ATTRACTING LINKS AREEASIER WITH SOCIAL MEDIA PLATFORMS According to Moz, external links greatly influence the authority of websites. Hence, improved rankings in theearch results. So, if you use social media to promote as well as share your content, it tremendously increases the chances of websitereferrals. How Do Social Media Impact SearchResults?

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