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Contents. Our MissionWhat We DoWho We AreOur MembersOrganisational StructureManagement. Working PartiesCore ActivitiesMembershipJoin Us!Appendix: List of Members. Our Mission. ICCO represents the world's public relations consultancy business.We work to develop greater consistency of s
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1. Welcome to ICCO “The Voice of Public Relations Around The World”
2. Contents Our Mission
What We Do
Who We Are
Our Members
Organisational Structure
Management
3. Our Mission
ICCO represents the world’s public relations consultancy business.
We work to develop greater consistency of standards across member countries so that clients will benefit from higher quality services that are clearly defined, professional and ethical.
4. What We Do
5. Who We Are A not-for-profit, global entity established in 1988
An ‘umbrella’ organisation for some 1,400 PR firms affiliated through their national trade associations
28 member countries
Membership from Europe, Asia, Africa, Australia and the Americas
6. Our Members Australia
Austria
Brazil
Belgium
Bulgaria
Croatia
Czech Republic
8. Management The ICCO Executive Committee
9. Working Parties Temporary task forces formed by interested board members in order to address industry issues or specific ICCO activities
Examples of recent objectives include:
Development and international promotion of the Consultancy Management Standard
Review of the ICCO professional charter
Supporting local efforts to establish trade associations in developing markets
Defining the format, programme and content of the ICCO Global Summit
10. Core Activities
11. Summits & Events The ICCO Global Summit, occurring every 2 years, convenes leaders of the PR consultancy industry to share knowledge and market information, debate current issues and expand professional networks
The Board and ExCo gather at least twice a year to discuss the latest trends and determine the priorities of the organisation
The Secretariat, comprised of Managing Directors of member associations meet annually to share best practice and enhance collaboration
ICCO also supports a select number of high-level industry events run by partner organisations
12. The Stockholm Charter Code of ethics signed by all ICCO members in 2001
Replacement for the original Rome Charter
Core document ensuring commitment to high standards of ethics, transparency and professionalism – providing confidence to clients and agency partners alike
13. CMS: Consultancy Management Standard A highly regarded badge of professionalism in public relations
Devised by the PRCA UK in 1997 and accessible to ICCO members worldwide
Combines elements from ‘ISO 9000’ and ‘Investors in People’ with criteria specific to the PR industry
8 key business areas assessed by qualified, independent auditors
Helps improve consultancy businesses while assuring both clients and employees that audited firms provide superior quality and performance
14. ICCO Reports & Original Research The World Report
Consolidated country data combined with information from partner organisations to offer unique insight into the global PR industry, released annually
ICCO Research
Original research into fundamental issues affecting the PR industry and of interest to ICCO members, produced in partnership with leading industry organisations and academics
Recent examples: a benchmarking of PR expenditure, a study on recruiting & retaining “Talent”, an audit of ICCO and analysis of similar organisations, a survey on social media....
15. Partnerships ICCO proactively seeks to collaborate with leading organisations in the communications industry in ways that directly benefit ICCO membership.
Some our high-profile partners include:
16. Communication With Members
17. Membership
18. Membership Requirements National or regional trade associations of PR consultancies are eligible if they:
Are a Trade Association representing PR consultancies in their country or territory (with the largest share of consultancy business in the area)
Have statutes and an autonomous management structure with a Code of Practice acceptable to ICCO
Can prove financial stability with audited accounts of the last two fiscal years
Have their members agree to abide by the ICCO Stockholm Charter
Have a minimum of ten members
Agree to the Memorandum & Articles of Association and the Bylaws of ICCO
Agree to produce statistics and information as requested
Agree to host Board and/or Executive Committee meetings when requested
Ensure that a representative attends all Board meetings
Ensure that their representative plays an active role in at least one Working Party
Ensure that they notify ICCO of any relevant changes to their organisations
Maintain an updated website with: an overview of the association and its aims, its code of practice, contact details, and a complete listing of member firms (all in English)
Ensure that they pay all subscriptions when due
19. Benefits of Membership For Trade Associations:
Badge of credibility and professionalism for the PR industry in the home country
Recognised standards to be handed down to member firms
Forum for addressing industry issues as well as sharing knowledge and best practice with peers
Vehicle for expressing opinions on key industry issues to the outside world with a unified voice
Support and guidance from established members on operational and other association matters
Trusted network for exploring international activities
20. Benefits of Membership For Member Firms:
Channel for additional business opportunities as potential clients use ICCO to locate consultancies internationally
Tangible demonstration to clients and employees of professional integrity and high ethical standards
Trusted network for finding agency partners abroad
Exposure to leading industry thinkers and best practice methodologies via ICCO summits and communications
Access to proprietary industry research and knowledge
Access to Consultancy Management Standard certification
Conduit for raising awareness and voicing opinions on key issues in public relations
Discounts and other economic benefits from ICCO preferred partners
21. Dues Structure and Costs
22. Join Us! To find more information about us, our activities or our members, visit the ICCO website at www.iccopr.com.
Applications for membership are available for download.
If your organisation is interested in exploring partnership opportunities with ICCO, contact:
Virginia Hague, Executive Director virginia.hague@iccopr.com
23. Appendix
24. List of Members
25. List of Members