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THE PERSUASIVE IMAGE commercial photography as art, photographers who combine art and commerce

THE PERSUASIVE IMAGE commercial photography as art, photographers who combine art and commerce . Harold Casneaux was one of the great photographers of Australia. He was an artist-photographer, holding exhibitions and entering international prizes.

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THE PERSUASIVE IMAGE commercial photography as art, photographers who combine art and commerce

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  1. THE PERSUASIVE IMAGE commercial photography as art,photographers who combine art and commerce

  2. Harold Casneaux was one of the great photographers of Australia. He was an artist-photographer, holding exhibitions and entering international prizes. He was also a busy commercial photographer, doing portrait and fashion work, and industrial photography. Harold Casneaux, The Wheel of Youth, 1929

  3. Australia Post stamp 1990 Harold Casneaux, The Wheel of Youth, 1929

  4. Harold Casneaux, the designer Florence Zinkersen, 1928 Casneaux was Sydney’s top society photographer. He took portraits of high society figures and visiting celebrities.

  5. Harold Casneaux, the designer Florence Zinkersen, 1928 Cover of Home magazine, 1928 Harold Casneaux, the designer Florence Zinkersen, 1928

  6. Harold Casneaux, the designer Florence Zinkersen, 1928 Harold Casneaux, Portrait in Sunshine / Patricia Minchin, 1931

  7. Casneaux was commissioned to photograph all of BHP’s installations throughout Australia. Steam and Sunshine was the exhibition version of the image in the published report. Harold Casneaux, Steam and Sunshine 1935

  8. Harold Casneaux, BHP 1935

  9. Eugene Atget is regarded by many people as the greatest of all photographers.Joel Meyerowitz referred to him as ‘our Mozart’He was a small-time freelance photographer who took photos of Paris and sold them from his apartment studio.His business plaque on the street read: “Documents for Artists” Berenice Abbott, Portrait of Eugene Atget, 1927

  10. Berenice Abbott, Portrait of Eugene Atget, 1927 Portrait of Eugene Atget, c1890

  11. Eugene Atget, Notre Dame

  12. Eugene Atget, Coin de la rue Valette et Pantheon, 5e arrondissement, matinee de mars 1925

  13. Eugene Atget, Parc du Sceaux, 1925

  14. Eugene Atget, Saint Cloud, 1926

  15. Eugene Atget, interior details

  16. Josef Sudek was known as ‘the poet of Prague’He was a professional photographer, specializing in views of Prague, architectural studies and still lifes.He only had one arm.

  17. Josef Sudek, still life of Ladislav Sutnar ceramics, 1930

  18. Josef Sudek, still life of Ladislav Sutnar ceramics, 1930 Josef Sudek, still life of Ladislav Sutnar ceramics, 1930

  19. Josef Sudek, still life of Ladislav Sutnar ceramics, 1930 Ladislav Sutnar publicity design for Ladislav Sutnar ceramics 1930

  20. In the late 1920s, consumers gained a familiarity with the styles of the avant-garde in photography and modern art. They came into contact with examples of Cubism, Futurism, Impressionism, Art Deco and Expressionism. Edward Steichen, Douglass lighters, 1928

  21. Luigi Rossolo, Dinamismo di un’Automobile 1912 Edward Steichen, Douglass lighters, 1928

  22. Edward Steichen, Douglass lighters, 1928

  23. Hein Gorny, collar advertisement, c1930 Paul Outerbridge, TheIde Collar 1922

  24. Paul Outerbridge, Ide Coller ad, Vanity Fair magazine, 1922 Paul Outerbridge, TheIde Collar 1922

  25. Paul Outerbridge, Ide Coller ad, Vanity Fair magazine, 1922 Christies auction price: $314,000

  26. In the 1930s, a classical style came into fashion, influenced by Greek and Roman sculpture of antiquity.George Hoyningen-Huene brought a sleek, cool aesthetic to fashion photography for Vogue and Harpers Bazaar magazine. George Hoyningen-Huene, Augusta Bernard evening gown for Vogue 1934

  27. George Hoyningen-Huene, Godess gown by Madeleine Vionnet, 1931

  28. George Hoyningen-Huene, Godess gown by Madeleine Vionnet, 1931 Apollo Citharaedus Roman copy of Greek original, 4th century B.C.

  29. George Hoyningen-Huene, Godess gown in Vogue magazine

  30. Horst P Horst, Mainbocher corset ad, 1939 His colleague and lover was Horst P Horst who took the classical style and tilted it toward Surrealism.

  31. Salvador Dalí, Remorse or Sphinx Embedded in the Sand, 1931 Horst P Horst, Mainbocher corset ad, 1939

  32. Madonna, from the video ‘Vogue’ 1990 Horst P Horst, Mainbocher corset ad, 1939

  33. Horst P Horst, Lisa with Turban, 1940 Horst P Horst, Mainbocher corset ad, 1939

  34. Following World War II, modern art from Paris made an impact on commercial photography and graphic design. Picasso, portrait of Dora Maar, 1937

  35. Erwin Blumenfeld, Alexander Lieberman art director, 1945 Picasso, portrait of Dora Maar, 1937

  36. Erwin Blumenfeld, Alexander Lieberman art director, 1950 Erwin Blumenfeld, Alexander Lieberman art director, 1945

  37. Tone and plane are set in sleek opposition — a horizontal black brim above a vertical white scarf, sleeves precisely diagonal to both. Behind a veil the eyes of the model Jean Patchett - The Telegraph. Irving Penn 1950

  38. Vogue magazine, April 1950Art Director Alexander Lieberman

  39. Irving Penn at work on a still life

  40. “For some years I had been accumulating scraps of material that obsessed me: bits of glass, metal and bone; a human cranium, old swing machines, a variety of dusts.” Irving Penn, The Poor Lovers, 1979

  41. Irving Penn, Collapse, 1980

  42. Penn’s approach to his artistic still life photography was similar to his commercial still life work. Irving Penn, Frozen foods, 1970

  43. Irving Penn, Clinique ad, 1980s Irving Penn, Frozen foods, 1970

  44. Irving Penn, Clinique ad, 1980s

  45. Wolfgang Sievers was a commercial photographer for almost 50 years.He specialized in industrial and architectural photography.Sievers almost never exhibited his work as art, although he is now regarded as one of Australia’s great photographic artists.

  46. Wolfgang Sievers Gears for Mining Industry, Vickers Ruwolt, Melbourne 1967

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