Chapter 13

1. Chapter 13 Preparing Résumés and Application Letters

2. Learning Objectives • 1. Prepare for employment by considering relevant information about yourself as it relates to job requirements. • 2. Identify career opportunities using traditional and electronic methods. • 3. Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings. • 4. Utilize employment tools other than the résumé that can enhance employability. • 5. Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.

3. Learning Objective 1 • Prepare for employment by considering relevant information about yourself as it relates to job requirements.

4. Process of Applying for a Job Continued

5. Process of Applying for a Job (cont.)

6. Learning Objective 2 • Identify career opportunities using traditional and electronic methods.

7. Sources for Identifying Career Opportunities

8. Using Electronic Sources Use career sites to learn about ______ of job search Use corporate sites to learn about the ________ Find out what _______ ____ a company is seeking Network ___________ with potential employers phases company specific skills electronically

9. Learning Objective 3 • Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.

10. Standard Parts of a Résumé

11. Preparing a Print (Designed) Résumé Develop appealing format that _________ ____________ Format for quick, ____ reading Create an appealing ______ Consider adding a statement of your ________ and _________ qualifications highlights easy output creativity originality

12. Selecting an Organizational Plan for a Résumé Functional Chronological Chrono-functional Combination of both

13. Types of Electronic Submissions *Most common method

14. Preparing Electronic Postings Know postings are not ____________ Prepare a professional submission that ________ ____________ precisely Send résumé in requested format: ______- résumé — text résumé pasted below email cover message Text résumé — ASCII or RTF format that removes ___________ Attachment saved as word processing file Include _________ summary after identification section confidential follows instructions Inline formatting keyword

15. Preparing a Scannable Résumé Use popular, nondecorative typefaces Use 10- to 14-point font Do not include italics, underlining, open bullets, or graphic lines/boxes Use ample white space Print on one side of white, standard-size paper Do not fold or staple

16. Making a Résumé Search Friendly Place name as first item on every page Add powerful keywords in separate section Capitalize first letter of each keyword Begin with most important, work in reverse Use only 80 keywords Support keywords in résumé body

17. Learning Objective 4 • Utilize employment tools other than the résumé that can enhance employability.

18. A Professional Portfolio . . . Illustrates past activities, projects, and accomplishments Can be easier to organize and transport if presented digitally Must show clear understanding of audience needs and your qualifications

19. Electronic Portfolio: Post on Your Website

20. Preparing Vésumés for YouTube Keep video simple with one stationary shot using a good camera and tripod Use proper lighting that focuses on applicant’s face Speak clearly at easy-listening pace using quality microphone Choose camera friendly, good-fitting clothing appropriate for job sought Edit video to assure professional image

21. Learning Objective 5 • Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.

22. Preparing Effective Application Messages Use _________ message strategy to sell your qualifications Include _______ statements Select concise, on-target language _______to the employer’s needs Assure tone that avoids insincere ________, false _______, or _______ statements Focus on your strengths and portray a _______ attitude persuasive original tailored modesty flattery boastful positive

23. Email Application Message: The Content Does Not Change • To: Saunders Greyson • From: Brandon R. Shaw • Subject: Career Fair Followup: Résumé for Brandon Shaw • Date: October 15, 2012 • Mr. Saunders Greyson • Human Resources Manager • Tropical Importers • 1240 Coastal Lane • Miami, FL 33140-1000 • Dear Mr. Greyson: • It was a pleasure meeting you at the career fair this morning. The opportunities offered in logistics management identifies your company as being a leader in today’s international marketplace. • My experience and knowledge of logistics management enable me to be a valuable asset to your company: • Realistic international experience with a delivery company. • Provides subject line that ensures • message will be opened • Reveals how • applicant learned of position and • confirms interest • in company • Condenses content • of persuasive application letter • sent by mail into one screen Continued

24. Email Application Message: The Content Does Not Change (cont.) • Demonstrated commitment to developing an appreciation for international cultures and business practices. • Excellent performance evaluations, including special recognition for troubleshooting transportation problems to remote locations. • Please review the attached résumé that you requested for additional information about my education and related work experience. Please message me so we can discuss my joining • Tropical Importers. • Sincerely, • Brandon R. Shaw • Attachment • Introduces résumé and reminds interviewer that submission was requested. • Encourages employer to take action without sounding apologetic.