1 / 10

Session G Using Message Maps

Session G Using Message Maps. Session G Objectives. Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps. How Can You Use Message Maps?.

beulah
Download Presentation

Session G Using Message Maps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Session GUsing Message Maps

  2. Session G Objectives • Describe the use of message maps after completion • Describe a variety of ways in which the messages can be utilized for materials development • Learn how to create a tool for spokespeople using message maps

  3. How Can You Use Message Maps? • Fact Sheets [see handout] • Title: stakeholder concern • ¶ 1: Introduction = 3 key messages • ¶ 2: Key message 1 + supporting facts • ¶ 3: Key message 2 + supporting facts • ¶ 4: Key message 3 + supporting facts • ¶ 5 Conclusion = repeat 3 key messages • Include visual aids

  4. Using Messages:Overarching Message • One message map • “What should people know about this topic?” • You want out regardless of questions asked • Your opening statement at a presentation • Be sure it gets delivered • Bridge to it if necessary • “A port in a storm”

  5. Using Messages – Interviews 1 • TV news, newspaper article • Give 3 key messages in response to question • Supporting facts • In follow-up • By bridging • Provide/bridge to overarching message

  6. Using Messages – Interviews 2 • TV talk show, newspaper feature article • 3 key messages • Key message 1 with supporting facts • Key message 2 with supporting facts • Key message 3 with supporting facts • Conclude with 3 key messages • Use “signposting”

  7. Using Messages – Interviews 3 • Press conferences • 3 key messages • Supporting facts for first key message • Conclude with 3 key messages * WHO examples? [discuss]

  8. Using Messages – Exhibits • Title panel: Stakeholder concern • 3 panels • Each with 1 key message and its 3 supporting facts • Handouts on table below panels

  9. Oral Presentations(Town Hall Meetings) • Maximum 3 speakers • Maximum 20 minutes total • Maximum 3 key messages • With supporting data

  10. *special thank you to Dick Tardif, Ph.D.of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.

More Related