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Harrisburg, PA May-July 2010

Increasing Revenue Using The Media Audit. Retail. Presented by: John Schwab Northeast Market Manager The Media Audit. Harrisburg, PA May-July 2010. PennLive.com delivers “Green” Shoppers PennLive.com users are 42% more likely to buy “Green.”. Average Resident. Hybrid Vehicles

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Harrisburg, PA May-July 2010

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  1. Increasing Revenue Using The Media Audit Retail Presented by: John Schwab Northeast Market Manager The Media Audit Harrisburg, PA May-July 2010

  2. PennLive.com delivers “Green” Shoppers PennLive.com users are 42% more likely to buy “Green.” Average Resident • Hybrid Vehicles • Fuel Efficient Vehicles • Solar Heating • Green Air Conditioning Units • Organic Foods • Green gardening products • Green Appliances Weekly Visitors

  3. PennLive.com delivers Sporting Goods Shoppers 29% more likely to be Frequent Sporting Goods Shoppers Average Resident

  4. PennLive.com delivers Electronics/Appliance Buyers 42% more likely to buy a computer during next 12 months Average Resident

  5. PennLive.com delivers Gamblers 36% more likely to visit Gambling Casinos Average Resident

  6. 53,500+ casino visitors visit PennLive.com each month 1 in 2 Harrisburg Casino Gamblers are PennLive.com visitors

  7. 53,500+ casino visitors visit PennLive.com each month… Nearly 20,000 more gamblers than the next strongest website

  8. PennLive.com delivers Frequent Jewelry Store Shoppers High Income & Frequent Jewelry Purchases = Jewelry Store Dream Customers Average Resident

  9. PennLive.com delivers Frequent Jewelry Store Shoppers Average Resident PennLive.com reaches nearly 9,000 more Frequent Jewelry Shoppers than the next strongest website!

  10. PennLive.com delivers Frequent Wine Consumers 39% more likely than the average adult consume wine frequently Average Resident

  11. PennLive.com delivers Frequent Wine Consumers Average Resident

  12. PennLive.com delivers the MOST frequent wine consumers Average Resident PennLive.com reaches nearly 82,000 more Frequent Wine Drinkers than the next strongest website.

  13. PennLive.com delivers Furniture Buyers 66% more likely to buy furniture & 80% more likely to buy a mattress. Average Resident

  14. PennLive.com delivers the MOST Furniture & Mattress Buyers Average Resident PennLive.com reaches 72,849 Furniture/Mattress Buyers… 62.5% of all furniture/bed/mattress buyers in the Harrisburg market.

  15. PennLive.com reaches 54.3% of all those with Accumulated Wealth Average Resident

  16. PennLive.com delivers the MOST adults with Accumulated Wealth compared to any local website Average Resident

  17. PennLive.com reaches MORE adults with Accumulated Wealth than the Patriot News Business Section or Business Mags Average Resident

  18. PennLive.com reaches MORE adults with Accumulated Wealth than any TV Newscast Average Resident

  19. All About the Home & PennLive.com Users Owners, Buyers, Remodeling & Repairs Average Resident • PennLive.com reaches 69,314 adults planning to remodel their homes • PennLive.com reaches 21,472 people planning to buy a new home • 53.9% of PennLive.com users have lived in the same home 10+ years

  20. 62.4% or 119,282 PennLive.com visitors spend $100+ on groceries every week. $12 Million plus spent by PennLive.com users at supermarkets every week. 62.4% Spend $100+ per week on groceries 119,282 shoppers spending $100+ = a minimum of nearly $12 Million weekly

  21. PennLive.com: Number 1 in Grocery Big Spenders More than radio, more than TV newscasts, more than any website PennLive.com vs. Radio PennLive.com vs. TV Newscasts PennLive.com vs. Websites

  22. The Media Audit All this and more with assistance 800-324-9921 8:30 AM – 8:30 PM Retail Presented by: John Schwab Northeast Market Manager The Media Audit Harrisburg, PA May-July 2010

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