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Impact of city-wide conventions on luxury hotels in Miami. Ryan Jove Craig S. Wright. Background. Art Basel SOBE Wine & Food Festival International Boat Show Winter Music Conference Ultra Music Festival. Literature Review. Citywide conventions all over the world
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Impact of city-wide conventions on luxury hotels in Miami. Ryan Jove Craig S. Wright
Background • Art Basel • SOBE Wine & Food Festival • International Boat Show • Winter Music Conference • Ultra Music Festival
Literature Review • Citywide conventions all over the world • Provide economic stimulus • Art Basel • Rates jump to over $1000/night • South Beach Wine & Food • 2,100 hotel rooms • 88% booked in advance
Methodology • 5 Luxury Hotels • Qualitative Research • Informational Interview • Open-ended questions
Interview Questions • In your opinion, how do citywide conventions affect your business here in Miami? • What is the demand for luxury accommodations during these citywide conventions? • How does your hotel demonstrate marketing for citywide conventions?
Analytics Matrix Analysis: *Input information gained from interviews
Contacts • Craig Wright cwrig040@fiu.edu • Ryan Jove rjove001@fiu.edu