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MARKETING & TRAINING DIVISION

MARKETING & TRAINING DIVISION. Presented by Mai Anh. MARKET NEWS. Recruitment campaign in AIA. Recruiter get bonus 0.5M. Candidate. Pass exam. Get 1 case. Apply from May 2010 till end of this year.  More competitive in recruiting market.

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MARKETING & TRAINING DIVISION

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  1. MARKETING & TRAINING DIVISION Presented by Mai Anh

  2. MARKET NEWS Recruitment campaign in AIA Recruiter get bonus 0.5M Candidate Pass exam Get 1 case Apply from May 2010 till end of this year  More competitive in recruiting market Cathay recruitment policy also can attract people

  3. Agenda Marketing ACTIVITIES I Training ACTIVITIES II 1

  4. PERFORMANCE INTRODUCTION Premium & PFYP Less48% Efficiency bonus

  5. PERFORMANCE INTRODUCTION Headcount Trend New IA IA SAS

  6. PERFORMANCE INTRODUCTION Headcount Trend • Agency force focus on recruiting • Effective of travelling to Singapore campaign • Master of Cathay new compensation scheme • More recruit, more benefit… New IA IA SAS

  7. PERFORMANCE INTRODUCTION Headcount Trend Part time Full time SM/PreBM 4679 4029 TOTAL 5

  8. PERFORMANCE INTRODUCTION Average PFYP of FT is always higher than PT  Have to develop more full time Average Productivity (M)

  9. INCREASE SM PERSONAL SALES

  10. INCREASE SM PERSONAL SALES PFYP 3.5 SAS EAS &  SM SM Income SM Skill IA: 10.5 IA: 10.5 Strong unit Stable job • Benefit of IA SAS: • More income  stable job • Recruit IA, help them become SAS • Get bonus

  11. PERFORMANCE INTRODUCTION PFYP Trend • Increasing headcount • Increasing SM Personal sales • Increasing production of both PT & FT increase • HOW ABOUT PFYP NEXT MONTH? Bright future

  12. AGENDA Marketing report I Training report II 1

  13. TRAINING RESULT 20 COURSES

  14. TRAINERS’ ACTIVITIES INCREASE SALES PFC GOLDEN MONTH SAS IA • Require 1 day training • Premium collection • Code of conduct • Career path • Compensation • Advanced sales skill 3.5-10.5m 10.5m • BM hold OPP • Product • P30 • Career path • SM/ PreBM built relation • Graduation • Recognition • Motivation

  15. BM HOLD OPP

  16. Graduation ceremony

  17. TRAINERS’ ACTIVITIES INCREASE SALES LINK TRAINER’S PERFORMANCE WITH AGENTS’ FIRST MONTH ACTIVE RATIO

  18. MOF examine the test in HCM • Deputy of IRT commented: • Cathay hold the test very strictly • Training time is over MOF requirement (7days/ 5.5days/ 5days)

  19. NEXT MONTH PLAN PREPARATIONS FOR AUDITING BY MOF

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