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Greening of California Wine Napa Technical Group January 22, 2008

Greening of California Wine Napa Technical Group January 22, 2008. Driving Forces of Change. SWP (Knowledge Network). Evolving Market. Regulatory Pressures. What is sustainable winegrowing?.

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Greening of California Wine Napa Technical Group January 22, 2008

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  1. Greeningof California WineNapa Technical GroupJanuary 22, 2008

  2. Driving Forces of Change SWP (Knowledge Network) Evolving Market Regulatory Pressures

  3. What is sustainable winegrowing? Sustainable winegrowing is the growing and winemaking practices that are sensitive to the Environment, responsive to the needs and interests of society-at-large (social Equity), an are Economically feasible to implement and maintain. 3Es

  4. SWP Highlights • Leveraged existing efforts (regional and statewide) • Formed 50 member Joint Committee of WI & CAWG (2001) • Published SWP Workbook (2002; online and 2nd edition 2006) • Worked with key partners: regional associations, government agencies, universities & NGOs

  5. SWP Highlights • Formed California Sustainable Winegrowing Alliance (2002) • Held more than 200 self-assessment and targeted education events • Published Sustainability Reports (2004, 2006) • Leveraged more than $2.6 Million in Grants

  6. Self Assess energy efficiency custom report SWP Cycle of Continuous Improvement Implement Change Interpret Performance targeted education Develop Action Plan to Improve action plan

  7. SWP Workbook • Viticulture • Soil Management • Vineyard Water Management • Pest Management • Wine Quality • Ecosystem Management • Energy Efficiency • Winery Water Conservation & Quality • Material Handling • Solid Waste Reduction & Management • Environmentally Preferred Purchasing • Human Resources • Neighbors & Communities • Air Quality

  8. Workbook Framework 227 criteria with four categories of practices

  9. 110 workshops • (Nov. 2002- present) • 1,400+ Growers and/or Winemakers

  10. Current Data - Vineyards

  11. Current Data - Wineries

  12. Benchmarking Performance

  13. Self-Assessment Chapter Report

  14. Self-Assessment Criteria Report

  15. California Sustainable Winegrowing Program Progress Report 2006 www.sustainablewinegrowing.org

  16. 2004 Sustainability Report

  17. Targeted Education and Action Planning

  18. Action Planning • Review report & highlight strengths and areas for improvement (low hanging fruit) • Determine what can be changed and when • Integrate targeted education & other technical understandings & guidance • Complete action plan

  19. Action Plan

  20. Targeted Education • Integrated Pest Management 2004+ • Funded by American Farmland Trust • Ecosystem Management 2005+ • Funded by National Fish and Wildlife Foundation • Energy Efficiency 2005+ • Funded by Pacific Gas & Electric • Air and Water Quality 2006+ • Funded by USDA’s Natural Resources Conservation Service Upcoming: • Risk Management • GHG and Other Accounting Tools • Process Water • Green Building 5000+ participants in targeted ed events

  21. Energy Efficiency Example BIGGEST ENERGY DEMAND IN THE FOOD PROCESSING SECTOR? WINERIES NUMBER OF BONDED WINERIES IN CALIFORNIA? 2275

  22. Integrated Energy Management Practices water use energy efficiency economics human resources environmentally preferred purchasing neighbors/community material handling air quality wine quality water quality solid waste

  23. Energy Efficiency Education • Partnered with Pacific Gas & Electric Company • Fifteen Energy Efficiency 101 workshops around the state – more to come in 2008! • Energy Efficiency resources – binder and online • Increased use by wineries of free energy audits, PG&E rebates for solar and other energy efficiency measures • In-depth workshops on green building, climate change and process water in 2008 and 2009

  24. Green Building Practices

  25. Driving Forces of Change Knowledge Network Evolving Market Regulatory Pressures

  26. Demand for Environmental Information CONTENT + PRODUCT = MARKET ACCESS

  27. Driving Forces of Change SWP (Knowledge Network) Evolving Market Regulatory Pressures

  28. GLOBAL WARMING SOLUTIONS ACT AB32 LIMITS ON C02 EMISSIONS, METHANE AND OTHER GASES REPORTING BY 2009 Food Economics Ground Water Recharge Compost Fuel Carbon Sequestration Regulations Planning Departments PM10 VOCs CO2 WaterUse Public Policy Zoning Ordinances Educate Elected Officials

  29. Addressing Market & Regulatory Drivers CERTIFICATION • Growth of 3rd party certification programs (regional, national, international) • Lodi Rules, CCVT, Napa Green, Fish Friendly Farming • WA (Food Alliance), OR (LIVE) • National Sustainable Ag Standard • ISO 26000 • NZ, S. Africa (developed); Australia (considering) • Development of certification program related to SWP GREENHOUSE GASSES/CLIMATE CHANGE • Development of GHG Accounting Tool • CDFA grant to examine vineyard GHG footprint • Climate change workshops • Identifying / filling research gaps

  30. Cycle of Continuous Improvement • Gaps: • Self-assessed, no 3rd party verification (regulatory/retail problem) • Can only report on Self-Assessment and participation, no way to verify continuous improvement

  31. Cycle of Continuous Improvement • Closing the Gaps: • Develop a 3rd party certification program – That is cost effective and credible • Demonstrating continuous improvement - Verify that areas of weak sustainable performance are being identified (through S-A) and improved upon (verified through certification)

  32. Desired Outcomes of Certification • Voluntary certification option for winery and vineyard SWP participants • State, national and international validation of the SWP • Maintain our global leadership position • Credibility with regulators and policymakers • Credibility with retailers and consumers • Support of the core principles, objectives and strategic goals of the sustainability program

  33. What is Your GHG Intensity? What is Your Consumption? • kWh per ton/acre • kWh per gallon/case of wine • Gallons of water per ton/acre • Gallons of water per gallon/case of wine ENERGY INTENSITY WATER INTENSITY

  34. Common Definition CARBON NEUTRAL CARBON ZERO CAP & TRADE CARBON OFFSETS CARBON FOOTPRINT FOOD MILES

  35. Shared Understanding • MINIMIZE MISCOMMUNICATION • REDUCE MISINFORMATION • ELIMINATE MISUNDERSTANDING ALIGNMENT FOR CHANGE

  36. Charting a New Direction

  37. A Little Humor

  38. Wine Industry GHG Calculator

  39. Wine Industry GHG Calculator • Created by International Partners • New Zealand Winegrowers • Winemakers' Federation of Australia • South African Wine and Spirit Board • Wine Institute of California • Goal: to provide a free, easy to use, wine industry specific calculator that will satisfy GHG accounting needs: • Operational tracking • Carbon labeling • Market Access • Marketing • Carbon Credit Accounting • Future regulatory requirements under a low carbon cap and trade market

  40. 3 Scopes – WRI Methodology

  41. GHG Calculator Output

  42. Why should I participate? • Be proactive to increasing environmental pressures • Respond effectively to social concerns • Reduce unnecessary inputs and outputs • Minimize risk and liability exposure • Enhance economic viability • Join network of proactive wine community members NOW ONLINE!

  43. Outside the Box Thinking

  44. www.sustainablewinegrowing.org

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