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Dealing with Your Public and School Family

Dealing with Your Public and School Family. Tina Bohannon. Pat Raynor. Public Information Officer. District Office. Mission and Vision. Mission : Dorchester School District Two leading the way, every student, every day, through relationships, rigor, and relevance.

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Dealing with Your Public and School Family

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  1. Dealing with YourPublic and SchoolFamily Tina Bohannon Pat Raynor Public Information Officer District Office

  2. Mission and Vision Mission: Dorchester School District Two leading the way, every student, every day, through relationships, rigor, and relevance. Vision: Dorchester School District Two desires to be recognized as a “World Class” school district, expecting each student to achieve at his/her optimum level in all areas, and providing all members of our district family with an environment that permits them to do their personal best.

  3. I’ve Got A Secret What’s My Line? First Impressions Twenty Questions To Tell the Truth

  4. Did You Know Research says: Support Personnel – Custodians, Food Service Staff, Office Personnel, etc. – “Are the most believed sources of information about our schools!”

  5. Customer Service Schools • Our School Community • Our Parents • Our Students • Our Citizens They are our customers. Dorchester School District Two employees are an essential element in creating an environment that focuses on serving our customers. Common courtesy, going that “extra mile”, focusing our efforts for our customers is what our community expects. Our image does not come from the publicity we put out… it comes from what we do… it comes from our actions!

  6. Three Basic Qualities ofGood Customer Service • Communicate Effectively • Listen • Project a Positive Image

  7. You and the Telephone…Plus or Minus for Customer Service?

  8. How Parents Want School News A recent survey by the National School Public Relations Association asked more than 42,000 parents their preferred delivery method for school news. Internet communications clearly won. The top five answers: • Email from the district/school • Online parent portal • District/school e-newsletters • District/school website • Telephone/voice messaging system

  9. Five Key Concepts to Communicate • Appreciation – Everyone wants to feel appreciated. Communicate the value in thoughts and feelings. • Affiliation – People need to feel a personal connection to others. Communicate to include not exclude. • Autonomy – People seek to safeguard a sense of autonomy. Communicate with messages that reflect respect for everyone’s freedom to think and decide. • Status – Everyone wants his/her special place or role understood and appreciated. Communicate in ways that show appreciation for the point of view that others hold. • Role – People seek to play a fulfilling role in any exchange. Communicate a willingness to partner, share glory and seek mutual benefit.

  10. Standards for a FriendlySchool Environment • The Physical Environment – The physical appearance (building, grounds, entrances, hallways, etc.) of a school facility is an essential element in creating a welcoming environment. • School-wide Practices and Policies – Practices and policies in place in school buildings can also create a welcoming atmosphere. • Welcoming School Staff – The interaction between school staff members and the public is an essential element of a welcoming atmosphere. • Written Materials – Schools can achieve a more welcoming atmosphere when the written materials and communications sent from the school are clear, understandable, and meaningful to parents and other reading them.

  11. Ten Commandmentsfor Getting Along with Others • Keep skid chains on the tongue… • Make promises sparingly… • Never lose an opportunity to say a kind word… • Be interested in others… • Be cheerful…

  12. Ten Commandmentsfor Getting Along with Others • Keep an open mind… • Let your virtues speak for themselves… • Have respect for the feelings of others… • Pay no attention to destructive remarks… • Don’t be concerned about your “just rewards”…

  13. Understanding the Art ofDealing with People • Accept the situation… • Resist the urge to be defensive… • It’s not about you, it’s about them… • Do not let your ego get in the way…

  14. Understanding the Art ofDealing with People • Guard against anger… • Try to detach, disassociate, disarm and/or diffuse the situation… • Consider that it might just be a question of compatibility… • Treat others the way you would want to be treated…

  15. Respect Recognizethe inherent worth of all human beings. Eliminatederogatory words and phrases from your vocabulary. Speakwith people – not at people… or not about people. Practiceempathy. Walk awhile in others’ shoes. Earnrespect from others through respect-worthy behaviors. Considerothers’ feelings before speaking and acting. Treateveryone with dignity and courtesy.

  16. “Dwelling on the negative simply contributes to its power.” —Shirley MacLaine

  17. Contact Information Pat Raynor Public Information Officer praynor@dorchester2.k12.sc.us 873-2901 ext. 3076 Tina Bohannon District Office tbohannon@dorchester2.k12.sc.us 873-2901 ext. 3700

  18. Session EvaluationParticipants are asked to complete a session evaluation for each session attended. Credit (attendance, renewal, and/or technology) will be added following evaluation completion. For each question, use 1=Strongly Disagree, 2=Disagree, 3=Neither Agree nor Disagree, 4=Agree, 5=Strongly Agree. Your responses will assist us in planning future professional development in Dorchester School District Two. • The instructor was well prepared for the workshop. • The materials for the workshop were appropriate. • The concepts presented were appropriate to my job. • I will benefit from attending this session. • I would recommend this training to others.

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