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Focus on The Big Picture, Not The Numbers Blue Ocean Strategy – Ch. 4

Focus on The Big Picture, Not The Numbers Blue Ocean Strategy – Ch. 4 . Kelsey Combest Katie Ficken Ryan Lacy. Chapter Focus. How to align strategic planning process to focus on the big picture in order to arrive at a blue ocean strategy. blueoceanstrategy.com.

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Focus on The Big Picture, Not The Numbers Blue Ocean Strategy – Ch. 4

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  1. Focus on The Big Picture, Not The NumbersBlue Ocean Strategy – Ch. 4 Kelsey Combest Katie Ficken Ryan Lacy

  2. Chapter Focus • How to align strategic planning process to focus on the big picture in order to arrive at a blue ocean strategy. blueoceanstrategy.com

  3. The Typical Strategic Planning Process • Followed by numerous goals and initiatives • Full budget with graphs and spreadsheets (large amounts of data) • Starts with lengthy description of industry and competitive situation • Increase market share, capture new segments, cut costs www.cyclelicio.us

  4. Strategy Canvas • Shows a strategic profile of an industry by depicting the factors that affect competition • Shows the strategic profile of current and potential competitors by identifying which factors they invest in strategically • Shows the company’s strategic profile (value curve), depicting how it invests in the factors of competition now and in the future

  5. Formulating Blue Ocean Strategy

  6. The Four Steps of Visualizing Strategy

  7. Apple - iPadValue Curve

  8. The Four Steps of Visualizing Strategy

  9. The Four Steps of Visualizing Strategy

  10. The Four Steps of Visualizing Strategy

  11. The Four Steps of Visualizing Strategy

  12. The Four Steps of Visualizing Strategy

  13. European Financial Services (EFS) • Visual Awakening • 2 Teams: Value curve production and emerging online foreign exchange business • Pictures revealed defects in the company strategy • Curves were similar to competitors • Visual Exploration • Sent mgrs into field for four weeks to interview • Propose a new strategy, new value curve, and a compelling tagline.

  14. European Financial Services (EFS) • Visual Strategy Fair • Presented strategy canvases to senior executives and other representatives. • Visual Communication • Distributed a one-page picture showing new and old profiles. • All investment decisions had to fit this picture

  15. Visualizing Strategy at a Corporate Level • When business units present their strategy canvases to one another, they deepen their understanding of the other businesses and the corporate portfolio.

  16. Pioneer-Migrator-Settler (PMS) Map • Helps visualize, plan, and predict a company’s future growth and profit. • Pioneers • Migrators • Settlers my-ticketstation.com

  17. Takeaways • Create a strategy canvas to focus on the big picture and formulate your own blue ocean strategy. • Strategic planning should be more about collective wisdom building than top-down or bottom-up planning. mccallum.com.au

  18. References • Kim, W. Chan., and RenéeMauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School, 2005. Print. p. 82-99. • http://uxplanner.com/strategy-and-value-curve-for-the-ipad

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