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Healthy Beginnings: Exploring Public Health on Social Media

This project aims to prototype the use of social media platforms (Facebook, Twitter, Pinterest) to engage with parents and families, provide valuable information, and build a community around healthy beginnings. The plan includes conducting a SWOT analysis, identifying target audience, and delivering rapid results within 100 days. The goal is to establish online relationships, provide relevant content, and serve as a real-time channel for communication.

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Healthy Beginnings: Exploring Public Health on Social Media

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  1. Social Media Holly Gillis & Tanya Wagner-Wile Public Health, Capital District Health Authority May 8 2013

  2. Daughter sewing with mother, about 1955 Photo by Lambert/Getty Images National Film Board/Library and Archives Canada Photo by: Mayya Assouad, Global Maritimes

  3. by Stories Baby Stories http://www.cdha.nshealth.ca/babystories

  4. http://www.cdha.nshealth.ca/babystories

  5. Prototyping Getting ideas and explorations out of your head and into the physical world 4. Co-creating:prototype the new in living examples to explore the future by doing • A project designed to bring forth a real, meaningful contribution within 100 days • Focus on an Important Goal • Produces a measurable stretch result • Works in Short Term • Pinpoints clear accountability • Drives Experimentation • Planned and Disciplined • Learning is a deliberate outcome

  6. Developed A 7 step plan Step 1- Clearly define the key issues and desired outcomes Step 2- Gauge your existing web presence Capital Health has a webpage and within it, Public Health has several pages of content that lists programs and services. There are no analytics available on our existing web presence. Capital Health has a corporate Twitter and Facebook page. Step 3- Conduct a SWOT analysis Strengths Weakness Opportunities Threats Step 4- Determine your online competition Step 5- Align your objectives with the department objective’s Step 6- Understand your target audience Step 7- Choose relevant social media tools • The scope of this prototype will be to explore Healthy Beginnings within 3 platforms; Facebook, Twitter and Pinterest. The work includes • Official membership and participation in the social media networking sites (Facebook, Twitter and Pinterest) • Promotion of social media prototype on organization owned pages (Capital Health, IWK, DHW) • Promotion of social media prototype on groups, pages and with organizations where parents and families are connecting on Facebook

  7. Rapid Results Project Deliver something valuable while revealing the terrain

  8. Rapid Resultsproject stages • Determine a tangible and meaningful contribution • Roles and Owners - Determine the system of participants and accountability • Identify Learning Objectives • Develop a 100 Day Action Plan • Program management team develops 100 day action plan including relevant milestones • Launch! • Manage the plan based on learning and results

  9. www.facebook.com/HBEG.PH

  10. Planned Daily • Snack of the Day • Public Health Drop In Locations • Public Health Key Message News & Events • Partner requests • Capital Health notices • Parenting topics/news

  11. www.hootsuite.com Story of Our Experience…in Numbers

  12. First Month- August 2012

  13. Two hundred plus days later…..March 2013

  14. Who & Where Are Our Facebook Visitors Coming From?

  15. Brilliant! Maybe my little guy will eat them this way :) Thanks for the info! Had fun @ playtime Healthy Beginnings today Heath had a blast :) ♥ Just an average mom in the HRM with 2 kids under 22 months... I love this page, in the 5 seconds of me time I get a day, I visit the page, the video yesterday of the Breastfeeding with Mary Walsh was awesome. Just wanted to say thanks for being on Facebook and being in my community.” Thank you. This is super helpful I really appreciate the info and resources here :)

  16. Is Public Health ready and poised to begin an online relationship with the citizens of Capital Health? • Be where the people are at • Connect on deeper and more meaningful levels • Create and establish online relationships • Provide value-added and relevant points of connection • Serve as a real-time channel for communication • Build community • How does Public Health show up?

  17. Public Health Opportunities First 6 Weeks Sleep Child Development Growth & Development International Travel Hand hygeine Topics Parent Questions Info Seeking Nutrition Breastfeeding Formula Feeding Oral Health Injury Prevention Tobacco Immunization Pre-natal

  18. Our Learnings….We Want to Understand To clarify what leadership and support roles are needed for public health in social media. What are the costs of using social media in our public health practice, and what are the costs of NOT using social media in our Practice?

  19. Public Health Understands and Acts Together Capital Health – legal, privacy, communications, media relations, IT Engaged other Public Health Nurses Nursing Student Partner Communication Paid & Free Ads

  20. Next Steps Report & Recommendations • Capital Health Public Health Leadership • Daily Decisions: Facebook, Twitter, Pinterest Sharing Our Story Knowledge Translation…..today is the beginning

  21. Questions? Tanya Wagner Wile tanya.wagner-wile@cdha.nshealth.ca 902-223-5030 Holly Gillis holly.gillis@cdha.nshealth.ca 902-223-5227

  22. Healthy Beginnings Online https://www.facebook.com/HBE @HealthyBeginni3 or search twitter Healthy Beginnings http://pinterest.com/healthybeginnin/

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