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Car Accessories Market in India 2011

Bharatbook.com introduces report on " Car Accessories Market in India 2011 " The report begins with an introduction to the car accessories market in India with respect to types of accessories available.

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Car Accessories Market in India 2011

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  1. Car Accessories - India January 2011

  2. Executive Summary Car accessories market is expected to grow as the younger generation is looking to convert theircars into an entertainment zone It has been expected that car accessories market will reach INR X bn by 2014 growing at a CAGR Market of Z% - Accessories for luxury car segment alone accounts for INR X - Y bn in 2010 Latest car accessories like Product 1, 2, 3, 4 and 5 are becoming the need of the hour for latest models Drivers Challenges - Favourable Demographics - Higher Cost of Accessories Issues & - Development of Automobile Sector - Competition from Unorganized Players Challenges - Used Car Market - Growing Youth - Increasing Traffic Problem Car accessories market is dominated by a large number of X players Accessories market also includes retail chains which is a one stop shop where customer can getall the domestic as well as foreign brands Competition Major Domestic Players Major Foreign Players Company 1 Company 2 Company 5 Company 6 Company 3 Company 4 Company 7 Company 8 2 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

  3. •Market Introduction •Market Overview •Drivers and Challenges •Competition 3 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

  4. Younger generation looking to convert their cars into an entertainment zone will develop the market Car Accessories - Overview Market Size and Growth • Car accessories market is expected to grow as younger generation is looking to convert their cars INR bn d Z% t into an entertainment zone c s Demand is not just for Product 1 but also for product 2, 3, r b p qa 4 and 5 • Development of the car accessories market has also shattered the old perception that expensive cars are 0 better 2010 2011e 2012e 2013e 2014e With good accessories, even low cost cars can becompared with relatively costlier ones Share of Expenditure on Accessories • It has been estimated that entertainment accessories, such as product 1, 2, 3, 4 accounts for a Segment 2Segment 1 major share of the car accessories market Product 1 are an essential accessory for any carBesides entertainment accessories, product 2, and 3 is alsoin huge demand S2% • It has been estimated that accessories for luxury car segment alone accounts for INR X - Y bn of the market in 2010 S1% Source: 4 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

  5. Drivers & Challenges - Summary Drivers Development of Automobile Sector Challenges Used Car Market Higher Cost of Accessories Competition from UnorganizedPlayers Favourable Demographics Growing Youth Increasing Traffic Problem 5 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

  6. Customer will have more bargaining power as competition between X and Y players increases Competition - Overview • Car accessories market is expected to face stiff competition due to the X and Y players vying for a larger market share.This leaves much of the bargaining power in the hands of customers • Car accessories can be bought from various channels such as X and Y players X players sells good quality branded product with service warranty mainly sourced form local markets or through imports Accessories market is dominated by Y players offering low price product and the product is generally sourced either through import orfrom small scale domestic manufacturers - Market constitutes of product X manufactured from locally assembled parts, catering mainly to price conscious customers • To overcome the competition, X players have also diversified its range of products so as to provide complete solutionto the car owners Car manufacturers are now using accessories to differentiate their cars from competitors - Players such as Company 1 have started selling branded accessories through its selected outlets Segment 1 Type 1 X Players Roles are interchangeable leading to much of Segment 2 Segment 4 Type 2 concentration of bargainingpower in the hands of type 2 and 3 Y Players Type 3 Segment 3 Source: 6 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

  7. Domestic Players in the Market (1/6) Company Snapshot: Company 1 Corporate Information Business Highlights • It has car accessories stores spread over X sq ft with Z varieties of car accessories Headquarters State 1 Founded NA • Company 1 is a project of Company X which is a conglomerate of Group Y and Z Products Product X • It sells products of brand such as Brand 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11 Key People Mr. X - Promoter Company Snapshot: Company 2 Corporate Information Business Highlights • Company 1 is a organized retail chain offering a complete range of car accessories Headquarters State 2 It’s a part of Group X which is a part of the Group Z Founded XX • Customer can choose from X products from Y leading brands for car Products Product X • The company is expected to open Z outlets in metro in next X years Key People Mr. X - President Source: 7 CAR ACCESSORIES MARKET IN INDIA 2011.PPT

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