1 / 4

Soap, Bath and Shower Products - US

Bharat Book introduces a report "Soap, Bath and Shower Products - US". Additionally, as Hispanics are significant users of soap and shower products, growth in Hispanic population and spending power should also help drive sales in the coming years.

bharatbookseo
Download Presentation

Soap, Bath and Shower Products - US

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Soap, Bath and Shower Products - US Bharat Book Bureau

  2. Summary The U.S. market for soap, bath, and shower products was significantly impacted by the slow economic recovery, which caused declines in 2010 and allowed for only modest growth in 2011 as users traded down to less expensive products or made their existing products last longer. Still, growth is moderately driven by demand for products that provide extra moisturization, as well as fragranced products and antibacterial offerings. Growing demand among men for male-specific personal care brands, which the market continues to meet, has also helped drive sales. Additionally, as Hispanics are significant users of soap and shower products, growth in Hispanic population and spending power should also help drive sales in the coming years. This report features in-depth examination of these factors, as well as close analysis of the following: Competition from outside products that threaten sales of soap and bath products, including skincare moisturizers How body wash products came to be the top segment in the market, and how Unilevers Axe brand has capitalized on the move away from bar soapsThe role of grocery stores and mass merchandisers that feature grocery departments in making soap and bath products shopping more convenient

  3. Table of Contents: Market at a glanceBody wash tops segments; bar soaps trailUnilever leads among four major playersSupermarkets are convenient, but other channels combine for higher salesMarketing initiatives for body wash target mostly young menMost respondents use bar as well as liquid soapsDove is used most, but brand loyalty is somewhat limitedBeyond moisturization, lather, gentle formulation, and price are valuedIt s not a man s worldyetBlacks report more wide brand usage, interest in moisturizationInsights and Opportunities Targeting kitchen odors Mood to order Inspire Insights Trend: Premium and Indulgence Trend: Green Skepticism

  4. For more information: Bharat Book Bureau Phone : +91 22 27810772, 27810773 Fax : +91 22 27812290 E-mail : info@bharatbook.com Website : www.bharatbook.com • Kindly click on : • http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/soap-bath-and-shower-products-us.html • Or visit

More Related